Digital Marketing Manager

15 hours ago


Lincolnshire, United Kingdom hays-gcj-v4-pd-online Full time

Digital Marketing Manager | SEO & PPC | Fashion EmerceLincolnshire – Hybrid working (initially office-based)£40,000 – £45,000 + flexible benefitsIf you’re an SEO and PPC specialist who wants to take ownership of digital strategy and see your work make a measurable impact, this role could be the perfect next step.I’m working with a fast-growing fashion emerce business that’s been thriving since 2018. They’ve built a strong online presence and have exciting plans to open their first retail store soon, with a flagship store in the pipeline. This is a business that’s known for stocking exclusive labels and creating a strong identity in its niche.Currently, around 70% of their salese through PPC, which is managed by an external agency. They’re now ready to bring more of this in-house while building a solid foundation for organic growth. Your first big project will be a full site audit and SEO overhaul, creating a strategy that improves visibility, boosts conversions, and sets the business up for long-term success. From there, you’ll take the lead on PPC, email marketing (with 35,000 active Klaviyo contacts ready to engage), and content creation that drives engagement and sales.This is a hands-on role with real progression. As the business grows, you’ll have the opportunity to build and lead your own marketing team.What you’ll be doingLeading a full site audit and SEO revamp to drive organic trafficDeveloping and executing SEO and PPC strategies that deliver measurable ROIManaging Google Ads campaigns and reducing reliance on external agenciesBuilding content calendars and creating engaging, search-friendly copyOptimising Klaviyo email campaigns and flows to boost retention and repeat purchasesCollaborating with buying and creative teams to align marketing with stock cyclesReporting on performance and tying every action to revenue growthWhat you’ll bringProven experience in SEO and PPC for emerceHands-on knowledge of Shopify and KlaviyoStrong analytical skills and amercial mindsetAbility to balance technical SEO with creative storytellingBonus points for experience in content creation or fashion retailWhat’s on offer£40,000 – £45,000 salaryFlexible hybrid working (initially office-based for onboarding)A forward-thinking employer with a collaborative, supportive cultureVisible impact, as your work will directly influence revenue and conversion ratesA clear path to build and lead a marketing team as the business scalesIf you’re ready to take ownership of digital marketing and help shape the future of a growing fashion brand, click ‘apply now’ or get in touch with me directly for a confidential chat. #4739487 - Will Taylor



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