Email Marketing Manager

2 weeks ago

London, United Kingdom Robert Half Full time

A global professional services organisation operating across multiple brands and regions. The business is on a mission to elevate their digital marketing capabilities worldwide.Marketing is decentralised by region, and they're now seeking a dedicated Email Marketing & CRM Specialist to lead best practices, deliverability, and performance across all email activity.Email Marketing Specialist Responsibilities: This is a newly created position designed to bring structure, strategy, and ownership to the global email marketing function.You'll be responsible for building a high-performing email infrastructure, improving engagement metrics, and ensuring technical excellence in collaboration with CRM and regional marketing teams.Key Responsibilities:Manage and improve email health and deliverability, ensuring strong sender reputation and data hygiene.Lead segmentation and targeting strategies to move from mass email sends to personalised, automated workflows.Design and execute re-engagement campaigns for both client and candidate audiences.Collaborate with CRM and digital teams to enhance platform performance (e.g. HubSpot, Mercury, and related integrations).Analyse and report on campaign performance, continuously testing and optimising for better results.Why You'll Love This RoleYou'll be the global owner of email marketing strategy - shaping best practice across multiple regions.The role bridges marketing, CRM, and data - giving you real influence over global communication.You'll have the autonomy to test, learn, and implement scalable improvements that make a measurable impact.Ideal Email Marketing Specialist Profile: They're looking for an experienced Email Marketing Specialist who thrives in a data-driven, fast-paced environment.Essential Skills & Experience:Proven background in email marketing (not a generalist marketing role).Strong understanding of:Email deliverability and sender reputation managementGDPR and data complianceA/B and multivariate testingLarge-scale list segmentation (working with databases of 1M+ contacts)Hands-on experience with major email platforms - HubSpot preferred.Experience in B2B or professional services environments.Comfortable working across multiple brands and regions.What's in it for you:Opportunity to lead global email marketing initiatives in a growing digital team.Exposure to advanced CRM and automation tools.Collaborative, supportive environment with real ownership and impact.Competitive salary and benefits package.Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training.

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