Senior Digital Merchandiser

About us At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment. The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly. If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far. About the role We’re looking for a detail-savvy, customer-obsessed Senior Digital Merchandiser to bring our promotions to life across Halfords.com, Halfords.ie, and National.co.uk. Reporting to the Digital Merchandising Manager, you'll be the engine behind seamless campaign setup and audits—powering loyalty, promo codes, CRM activity, and more. You’ll fine-tune the online customer journey, optimising every touchpoint to boost bookings, increase product attachment, and drive conversion. If you’re passionate about performance, love turning insights into action, and thrive in a fast-paced digital environment—this is your chance to make a real impact. Key responsibilities Collaborate within the Digital Campaign team to deliver optimised campaigns and promotions on time, driving sales and margin targets in line with forecasts. Serve as the expert on campaign set-up and tracking within Salesforce Commerce Cloud. Partner with the Marketing team to coordinate sales events, ensuring briefs are delivered accurately with a strong focus on the customer journey and user experience. Prepare and manage major and minor sales events, including re-merchandising the website as needed. Work closely with Data Analysis, Category, and Marketing teams to ensure accurate pricing, messaging, and to identify opportunities through performance analysis. Analyse sales, web metrics, and customer feedback (including NPS verbatim) to improve promotional effectiveness and resolve purchase blockers. Monitor onsite search behaviour related to campaigns and loyalty, collaborating with the Loyalty team to optimise HMC sign-up placement and track engagement. Support post-campaign analysis by highlighting successes, challenges, and recommendations for future optimisation. About you Passionate about digital and delivering outstanding customer experiences. Strong analytical and reporting skills, with experience in promo implementation, ranking, and optimisation tools (Salesforce Commerce Cloud experience desirable). Strong communication skills, able to collaborate effectively across teams. Highly organised with the ability to manage multiple deadlines independently in a fast-paced environment. Exceptional attention to detail, ensuring accuracy in campaign setup and execution. Team-focused yet self-motivated and independent, thriving in a dynamic retail environment. Reward & benefits A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations. We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords. Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family. At Halfords, we operate a hybrid working policy with 3 days per week on-site at our Support Centre in Redditch Worcestershire.