Marketing Executive

1 month ago

Denton, United Kingdom JP Recruitment Agency Ltd Full time

Marketing Specialist – Recruitment

Location: Denton, Manchester

Employment Type: Part-time

About the Role

JP Recruitment are excited to be announcing our rebrand in January 2025… with this in mind we are seeking a dynamic and results-oriented Marketing Specialist to drive our efforts in attracting and engaging recruitment clients & Candidates.

In this role, you will develop and execute marketing strategies tailored to building relationships with businesses in need of recruitment services, ensuring our brand is recognized as a trusted partner in the Manufacturing industry.

Key Responsibilities

• Lead Generation: Develop and implement marketing campaigns to attract new recruitment clients across various industries.

• Content Marketing: Create and distribute high-quality content, including blog posts, white papers, case studies, and email campaigns, to demonstrate expertise and attract prospective clients.

• Social Media Management: Build and manage the company’s presence on LinkedIn and other relevant platforms to target decision-makers and key stakeholders.

• Campaign Management: Plan and execute digital marketing campaigns (PPC, email marketing, social media ads) to generate leads and build client interest.

• Client Engagement: Design and manage targeted campaigns to nurture leads through the sales funnel, from awareness to conversion.

• Brand Building: Strengthen the company’s reputation as a recruitment partner of choice by promoting success stories, testimonials, and innovative solutions.

• Data Analysis: Monitor and analyse campaign performance, providing insights and recommendations for improvement.

• Collaboration: Work closely with the sales and recruitment teams to align marketing efforts with business goals and client acquisition strategies.

• Market Research: Conduct research on industry trends, competitors, and potential client needs to refine marketing efforts.

Qualifications

• Proven experience in B2B marketing, preferably within recruitment or professional services industries.

• Proficiency in digital marketing tools such as Google Ads, LinkedIn Ads, email marketing platforms, and CRM systems.

• Strong written and verbal communication skills, with the ability to craft compelling messages for a professional audience.

• Analytical mindset with the ability to interpret data and optimize campaigns for better results.

• Familiarity with content marketing strategies and lead generation techniques.

• Knowledge of recruitment processes and client needs is a plus.

What We Offer

• Competitive salary and bonus structure.

• Opportunities for career growth and development.

• A supportive and innovative team environment.

• The chance to make a meaningful impact on the company’s growth.

If you’re passionate about marketing and building lasting relationships with clients and candidates, we’d love to hear from you

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