Marketing Strategist

Job Title: Academic and Communities Marketing Executive

We are seeking a dynamic and results-oriented Marketing Specialist to drive our efforts in attracting and engaging recruitment clients & candidates.

In this role, you will develop and execute marketing strategies tailored to building relationships with businesses in need of recruitment services, ensuring our brand is recognized as a trusted partner in the Manufacturing industry.

1. Lead Generation: Develop and implement marketing campaigns to attract new recruitment clients across various industries.
2. Content Marketing: Create and distribute high-quality content, including blog posts, white papers, case studies, and email campaigns, to demonstrate expertise and attract prospective clients.
3. Campaign Management: Plan and execute digital marketing campaigns (PPC, email marketing, social media ads) to generate leads and build client interest.
4. Brand Building: Strengthen the company's reputation as a recruitment partner of choice by promoting success stories, testimonials, and innovative solutions.
5. Data Analysis: Monitor and analyse campaign performance, providing insights and recommendations for improvement.
6. Collaboration: Work closely with the sales and recruitment teams to align marketing efforts with business goals and client acquisition strategies.
7. Market Research: Conduct research on industry trends, competitors, and potential client needs to refine marketing efforts.

1. Proven experience in B2B marketing, preferably within recruitment or professional services industries.
2. Proficiency in digital marketing tools such as Google Ads, LinkedIn Ads, email marketing platforms, and CRM systems.
3. Analytical mindset with the ability to interpret data and optimize campaigns for better results.
4. Familiarity with content marketing strategies and lead generation techniques.

The estimated salary for this position is £30,000 - £40,000 per annum, depending on experience. We offer a competitive salary and bonus structure, opportunities for career growth and development, and a chance to work with a reputable recruitment agency in Denton, Manchester.