Digital Marketing Manager

2 weeks ago

Merseyside, United Kingdom Michael Page Full time

This is an incredible opportunity for a skilled Digital Marketing Manager to lead and develop the digital marketing strategy within the leisure, travel and tourism industry. The ideal candidate will be proficient in managing digital marketing campaigns and developing strategies to enhance online presence.

Client Details

The organisation is a well-established firm within the leisure, travel and tourism industry based in Merseyside. With a team of over 500 employees, it prides itself in delivering top-tier travel experiences to clients across the globe. Specialising in curated journeys, it has created a niche for itself in the industry.

Description

Key responsibilities of the Digital Marketing Manager:

To effectively manage strategy and performance across all paid media channels
To plan online marketing campaigns that are executed across all channels effectively
Monitor and report on website activity and performance, conducting regular digital reporting and insight analysis
To analyse KPIs to measure effectiveness of digital marketing campaigns
Working with wider team, manage all website marketing activity
To manage SEO and CRO strategies alongside external agency
Support on the delivery of a new website

Profile

A successful Digital Marketing Manager should have:

Strong digital marketing experience ideally within the travel industry.
Strong analytical and numerical skills with sharp attention to detail.
Solid knowledge of Google Analytics.
Experience with a variety of digital acquisition channels and techniques, PPC and Paid Social essential.
Previous experience working with agency partners and website content management systems.
Strong understanding of SEO best practices.Job Offer

A competitive salary ranging from £40,000 to £45,000 per annum.
An opportunity to work in the exciting leisure, travel and tourism industry.
A supportive work environment.
The opportunity to shape and grow with a leading company

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