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Group Paid Media Manager

1 month ago

St Albans, United Kingdom Proximity Recruitment Full time

Job Description Proximity Recruitment are searching for a dynamic, commercial Group Paid Media Manager (£50,000 + 10% Bonus + Benefits) to join an ambitious, global brand near St. Albans.
The role manages the firms paid advertising across multiple brands & territories and reports directly to the Marketing Director.
Responsibilities include: Manage the global paid advertising programme through the media agency (£1million+ budget), primarily including digital & above the line advertising.
Work with the media agency to plan, implement, optimise & measure the ROI of digital marketing campaigns across various channels e.g social media, programmatic & native display, SEM, content partnerships.
Work with the media agency to plan, implement, optimise & measure the ROI of Above the Line media.
Analyse the performance of all media through the media agency to increase the efficiency of the paid media budget.
Develop testing plans for creative, copy, messaging, format and landing pages to improve KPIs, working with internal teams to ensure brand consistency & optimise the user experience.
Report on effectiveness of performance marketing activity.
Work with the CRM & eCommerce teams to optimise advertising spend based on customer data.