Creative Team Lead

4 weeks ago

Glasgow, United Kingdom Iolla Full time

IOLLA is a direct to consumer, independent retailer of high quality eyewear; designed in house and enjoyed worldwide through our online and physical spaces.
Our mission is to become the most popular prescription eyewear brand wherever we are, and we want you to help get us there
Our creative team is at the heart of delivering campaigns that inspire and captivate, ensuring our brand continues to grow and make a bold impact. We are looking for a visionary Creative Team Lead to join our team and help us drive innovative campaigns that elevate IOLLA's brand presence and deliver measurable results.
About IOLLA:
We're not just an eyewear brand - we're a community. At IOLLA, we believe in redefining how eyewear is designed, marketed, and experienced. From our in-house designed frames to bold marketing campaigns, we're on a mission to make style and quality accessible to all.
At IOLLA, we set the bar high. Our team thrives on bold ideas, fearless creativity, and a shared passion for pushing boundaries. If you're someone who dreams big, thrives on collaboration, and isn't afraid to roll up your sleeves, you might just be our next Creative Team Lead.
About you:
You're a visionary. A creative leader who can inspire a team, captivate audiences, and deliver campaigns that turn heads. You're equal parts storyteller and strategist, with a knack for turning ideas into action.
You're not here to maintain the status quo—you're here to disrupt it. You live for bold concepts and innovative execution, and you have the drive to make them happen. Whether it's brainstorming groundbreaking campaigns, mentoring your team, or diving into the data to fine-tune performance, you approach every challenge with curiosity, passion, and grit.
If this sounds like you, keep reading.
About the role:
The Creative Team Lead at IOLLA is the heartbeat of our creative team. Reporting to the Brand and Marketing Manager, you'll lead the charge on campaigns that inspire, excite, and deliver measurable results. You'll collaborate across departments to ensure that every piece of creative output is as impactful as it is innovative.
We're looking for someone who can dream big, think strategically, and execute flawlessly. Someone who can mentor a talented team while keeping the bigger picture in focus.
What you'll be doing:
Creative Leadership Lead the creative vision for campaigns, ensuring alignment with IOLLA's brand goals and audience. Champion bold, innovative ideas that set IOLLA apart. Tackle creative challenges with imaginative solutions that drive results. Strategy Development Collaborate with the team to set campaign strategies that align with business objectives. Analyse market trends, customer insights, and competitor activity to inform creative direction. Develop cohesive, multi-channel campaigns that elevate the brand. E-Commerce and Digital Work with the Digital Marketer to craft creative strategies that drive traffic, conversion, and retention online. Create campaigns tailored for digital channels, optimising for performance across paid digital advertising, email marketing, and social platforms. Use data to refine and optimise creative performance. Partnerships and Collaborations Collaborate with the PR and Community Marketer to identify, develop, and execute impactful partnerships, including influencer collaborations and brand alliances. Develop creative strategies to amplify partnerships, ensuring they resonate with IOLLA's audience and enhance brand credibility. Monitor partnership outcomes and identify opportunities for long-term collaboration. Bringing Ideas to life Oversee the execution of creative concepts across all touchpoints, from digital to in-store. Review and refine deliverables to maintain quality and consistency in line with IOLLA's brand values. Mentorship and Collaboration Lead, inspire, and mentor the creative team of 5 to deliver their best work. Foster a culture of creativity, collaboration, and growth within the team. Work cross-functionally to align creative outputs with broader business goals. Performance Measurement Evaluate campaign success using data-driven insights. Continuously optimise strategies and apply learnings to future projects. Who we're looking for:
A bold thinker with the courage to challenge the status quo. A team player who thrives in a fast-paced, collaborative environment. A trendsetter who understands the evolving consumer landscape and can stay ahead of industry trends. A results-driven leader who blends creativity with strategy to deliver measurable success. Qualifications and Experience:
5+ years of experience in a senior creative or strategy role, ideally within a lifestyle, fashion, or consumer-focused brand. A portfolio of innovative, multi-channel campaigns with proven results. Deep understanding of branding, storytelling, and audience engagement. Excellent communication and presentation skills. Experience mentoring and leading creative teams, with a focus on nurturing talent and inspiring bold thinking. A data-driven mindset with the ability to use insights to inform strategies. What you'll get:
A competitive salary based on experience. Our Retail Trust partnership offers a host of benefits including an Employee Assistance programme and access to high street discounts, amongst many others Complimentary eyewear. A generous friends and family discount. To work for a brand who are proud to be a Real Living Wage employer. Free on site parking at our HQ for all employees. We're not just making eyewear; we're making an impact. At IOLLA, you'll work in an environment that's fast-paced, collaborative, and built on creativity. You'll have the freedom to experiment, take risks, and be part of a team that's redefining an industry.
Ready to help grow and develop the IOLLA brand? We'd love to hear from you. Apply now and show us how you'll help us transform ideas into unforgettable campaigns.
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