Marketing Analytics Specialist

4 days ago


Manchester, United Kingdom Stagecoach Group Plc Full time

Salary £43 - £48k DOE
How do you fancy joining our team, on a fixed term basis of 6 months
We are looking for a Marketing Analytics Specialist – someone who has a passion for data analytics in the world of Marketing.
Responsibilities: Assess the performance of our marketing campaigns and channels to inform strategic decision-making. Leverage data analytics to optimize marketing efforts, providing actionable insights. Ensure that marketing activities align with our business objectives. Interpret complex data sets and present data-driven insights to non-technical stakeholders. Design and implement KPIs to measure the effectiveness of initiatives. Uncover trends, patterns, and opportunities within marketing to improve efficiencies. Partner with cross-functional teams to translate data insights into actionable recommendations. Minimum Requirements: Experience in marketing analytics or a similar role. Strong understanding of marketing principles and strategies. Familiarity with digital marketing channels (SEO, SEM, social media, email marketing) and ATL marketing channels (e.g. Billboards, Radio, DM). Demonstrated ability to utilize data modeling and statistical techniques to predict future marketing trends and outcomes. What's in it for you? Defined Contribution pension scheme with employer contributions. Death in Service cover. 25 days holiday plus bank holidays. A Stagecoach Bus travel pass for you and a companion. Access to the Hapi platform with retail and leisure discounts. Private medical insurance. Access to our Employee Assistance Program. So, if this role is for you, we'd love to see you apply.
Stagecoach workplace culture is one where everyone can be themselves and where all the differences our people bring to the business are celebrated. We welcome applications from all, irrespective of background, gender, ethnicity, race, religion, beliefs, disability, neurodiversity, sexual orientation, or age.
Location: Stagecoach Shared Service Centre One Exchange, 20 Railway Road Stockport SK1 3SW
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