Paid Social Manager
3 days ago
Job Description Adanola is growing
We are looking for a Paid Social Manager to join our digital marketing team reporting into the Head of Digital.
About the job: Digital Marketing is our biggest customer acquisition driver at Adanola.
We are looking for someone who can help scale this further by leading our in-house team and agency partners to success.
About your responsibilities: Performance: Build and execute an effective and efficient Paid Social strategy, optimised towards new customer acquisition across our UK, EU + US markets.
Measure in platform performance across; Meta, TikTok and Pinterest on a weekly / monthly and quarterly basis, keeping a pulse on results that feed our business goals and strategy.
Using measurement tools such as GA4 and Foshpa (MMM) to uncover attributed performance to inform budget making decisions.
Align with our Brand team on how best to deliver digital first creative across all funnel activations, whilst being innovative and leaning into new placement opportunities.
Create a tight feedback loop with Brand & Creative teams to showcase what assets are performing, contextualise your findings using creative rational.
Create a testing framework across all Social platforms to ensure we have the best account structure in place.
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