Marketing Manager

1 month ago

Craigavon, United Kingdom Vickerstock Full time

Vickerstock are excited to be working in partnership with our food manufacturing client a leading name in the Irish bakery trade on the appointment of Marketing Manager for their site based close to Moira.
Reporting to the Managing Director, the successful Marketing Manager will play a key role in driving brand awareness, product promotion and market expansion.
What's in it for you?
Salary up to £50k DOE Monday-Friday hours Canteen Company pension Employee discount Free parking Life insurance What your typical day will look like: Develop and execute a comprehensive marketing strategy aligned with business goals, including product launches, seasonal promotions, and ongoing brand building.
Work with NPD to identify and capitalise on market trends and consumer preferences, ensuring new products are well-positioned for success.
Collaborate with the Sales team to drive sales growth through tailored marketing initiatives that support key accounts and retail partnerships.
Lead product positioning and branding efforts for our core products, ensuring consistent messaging across all touchpoints.
Manage product packaging design and promotional materials, ensuring alignment with brand identity and regulatory requirements.
Oversee product launches from concept to execution, including pre-launch activities, in-market activation, and post-launch analysis.
Conduct market research to understand consumer behaviour, competitive landscape, and emerging food trends in the jams, jellies, vermicelli, mincemeat and other categories.
Lead digital marketing efforts, including website management, social media, and email marketing campaigns, to drive online engagement and sales.
Develop compelling content, including blog posts, product stories, and customer case studies, to showcase the quality and versatility of our products.
Act as the primary liaison between the Marketing, NPD, and Sales teams to ensure alignment on product development, promotional activities, and market strategies.
Participate in cross-functional meetings to share insights, report on marketing performance, and contribute to business planning.
What you will need to succeed: Minimum 5 years' experience in a marketing role preferably in food/beverage sector Proven track record of successfully launching products and executing marketing campaigns Experience in collaborating with NPD and Sales teams to deliver on business objectives.
Excellent communication, leadership, and project management skills.
Proficient in digital marketing tools (e.g., SEO, SEM, social media, email marketing) and data analytics platforms (e.g., Google Analytics).
Creative thinker with the ability to identify and act on market trends.
Strong financial acumen and experience managing marketing budgets.
Desirable Criteria (it would be great if you have these but don't worry if you don't)
Degree in Marketing, Business, or a related field.
A master's degree or professional certification in marketing is a plus Strong understanding of the food manufacturing industry, particularly in jams, jellies, vermicelli, and similar products.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Results-oriented with a passion for delivering measurable outcomes.
What we hope you do next: Sound like the career move you've been after and would like to hear more, pick up the phone to Anna now on T , or send an updated CV - in Word format - via the link on the page (or email).
PLEASE VISIT OUR WEBSITE FOR A FULL LIST OF OUR CURRENT VACANCIES.
Skills: MARKETING SALES NPD

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