Marketing and Brand Development Manager

3 weeks ago


Craigavon, United Kingdom REED Specialist Recruitment Full time

**Job Description:** Marketing and Brand Development Manager

About Us

We are a leading organisation within the food industry, based in Craigavon, and are seeking an experienced Marketing and Brand Development Manager to join our team.

Job Summary

This is a Full-Time, Permanent Position. Working hours are 8.30am - 5.00pm. The successful candidate will be responsible for driving brand awareness, product promotion, and market expansion.

You will work closely with the New Product Development (NPD) and Sales departments to identify consumer trends, develop go-to-market strategies, and deliver effective marketing campaigns that support business growth.

The ideal candidate will have a minimum of 5 years of experience in a marketing role, preferably in the food & beverage or FMCG sector. Proficient in digital marketing tools and data analytics platforms.

A proven track record of successfully launching products and executing marketing campaigns is essential. Experience in collaborating with NPD and Sales teams to deliver on business objectives is also required.

Strong financial acumen and the ability to manage marketing budgets effectively are key skills for this role. Excellent communication skills, both written and verbal, are necessary to communicate with stakeholders at all levels.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy aligned with business goals.
  • Work with NPD to identify and capitalise on market trends and consumer preferences.
  • Collaborate with the Sales team to drive sales growth through tailored marketing initiatives.
  • Lead product positioning and branding efforts for our core products.
Requirements

The successful candidate will have:

  • A minimum of 5 years of experience in a marketing role.
  • Proficient in digital marketing tools and data analytics platforms.
  • A proven track record of successfully launching products and executing marketing campaigns.
  • Experience in collaborating with NPD and Sales teams.
  • Strong financial acumen and the ability to manage marketing budgets effectively.


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