Senior Digital Analyst

This is a fantastic opportunity for an experienced Senior Digital Analyst to make an impact at a growing business with an inspiring mission 🥛Our goal at Modern Milkman is to make the home sustainable, and, to date, we've prevented over 100 million plastic bottles from polluting the planet. Not bad for a business that started as four friends from Lancashire delivering milk from a beat-up truckThe data team exist to enable better decisions for everyone at Modern Milkman. We care about leveraging data to improve the way we operate, how we serve our customers, how we build digital products and more. We deliver this by creating value driving data products and generating actionable insights so we can make smarter, data-informed decisions.Your mission 💪Own and improve our digital data for web and app. Ensure tracking is accurate, data is reliable, and insights are used to drive better product and marketing decisions. Primary focus is digital analytics, with scope to support wider data analysis and contribute to data product development.What value this role will bring to our business?Reliable measurement of website and app performanceBetter understanding of customer behaviour and journeysOptimised conversion and marketing ROIConsistent digital KPIs used across teamsStakeholders enabled with self-serve reporting and stronger data literacyClear ownership of digital analytics platforms and capabilitiesContribution to the wider data team and data product developmentHow you’ll do it 💪Enable data-driven decisions by maximising the value of digital analytics across the businessOwn digital data for website and apps, including tag management, event tracking, and the data layerDefine and deliver the roadmap for digital data collection and management with focus on quality and integrityDrive forward the company’s digital analytics platforms and capabilities, ensuring they scale with business needsProvide insights to growth teams to optimise conversion, understand user behaviour, and improve marketing effectivenessProvide product teams with accurate measurement and insights to improve customer journeysDesign and support A/B tests and wider CRO initiativesManage relationships with third parties where relevantDefine and maintain digital KPIs and ensure they are understood across the businessBuild relationships with growth, product, and tech teams to align on prioritiesDeliver reporting and dashboards for self-serve insights and train stakeholders in their useImprove data literacy across teams with a focus on digital dataWork with the data team to triage requests and deliver scalable solutionsSupport broader data analysis tasks when neededContribute to building and improving internal data products alongside the data teamHelp shape the Data&Analytics roadmap, balancing long-term priorities with short-term needsWhat you’ll bring 💡Strong experience in a digital, web, or product analyst roleStrong experience with Google Analytics, GTM, and product analytics platformsExperience with BigQuery or other cloud data warehousesStrong SQL and BI tool skills (eg. Looker, Tableau, Power BI, ThoughtSpot)Experience designing and running A/B testsKnowledge of tag management and event tracking best practiceCompany Benefits25 days holiday, 8 bank holidays. Plus, your birthday off tooUp to 6% matched company pension.Access to thanksBen, for a range of core&flexible benefitsEmployee discount off Modern Milkman productsEnhanced parental leave&payLife InsuranceCycle to work scheme&Octopus EV salary sacrificeIn-person company events£300 working from home set up + plus company laptop£300 L&D budget per annum£300 well-being budget per annumUp to 4 weeks working abroad2x volunteering days and team volunteering daysInterview ProcessThis is typically what it looks like;Screening CallHiring manager callTechnical interview inc ways of workingFinal Intro with either our Product Director or CTOCandidate Experience⭐️ Due to the high volume of applications, it might take us a little longer to get back to you. Most feedback will be shared via email, and we make every effort to provide specific and constructive insights whenever possibleWe strongly encourage candidates of all different backgrounds and identities to apply. We believe that our team is stronger with a variety of perspectives.