Senior Product Marketing Manager

The Company:Stream was founded with the mission to provide fair financial tools to the everyday worker. Offered through destination employers like Greene King, Bupa, Burger King, Asda and the NHS, our award-winning platform helps over three million people to earn, learn, save, spend and borrow on their own terms, all in one smartphone app.Stream is unique: VC backed and growing at scale, but with a social conscience. Some of the world's leading impact funds were our founding investors, and we operate on a social charter, which means every product and service we create must measurably improve financial wellbeing.You’d be joining a team of over 200 passionate, ambitious people across Europe and the USA, building a category-defining product, and united by that same mission.The Opportunity:We’re hiring a Senior Product Marketing Manager to own our B2C marketing engine end‑to‑end: acquiring new members, activating them across our product portfolio, driving sustained engagement, and reducing churn. You’ll combine deep channel expertise, sharp data instincts, and creative storytelling to scale profitable growth.The Team:You will join a fast-growing team that values combining deep channel expertise, sharp data instincts, and creative storytelling. You will have the chance to think creatively, scale profitable growth, drive sustained impact, and standardise experimentation in a thoughtful and engaging environment.You'll Thrive Here If You: Are naturally curious and thrive on learning through testing.Are guided by data and motivated by measurable outcomes.Have a bias to action and thrive in fast-paced, entrepreneurial environments.Are impact-driven and passionate about building fairer financial services.Are a structured, persuasive communicator comfortable influencing senior stakeholders.Our Stack: Attribution & Analytics: GA4, Snowflake, RedashLifecycle & Messaging: Customer.io, HubspotAcquisition: Meta, Google Ads, LinkedinCollaboration: Figma, Jira.What will you be doing?Acquisition: Plan and execute campaigns across owned, and earned channels (e.g., paid social, search, referrals, SEO, influencer/UGC). Optimise CAC/LTV and payback periods.Activation & Engagement: Refine onboarding flows to shorten time-to-value for multiple products. Own and rigorously experiment with lifecycle messaging (email, push, in-app, SMS).Retention & Churn: Define churn segments and build playbooks for prevention, win-back, and re-engagement. Develop content to improve financial outcomes and product stickiness.Analytics & Experimentation: Own the B2C growth analytics pipeline. Design and run A/B and multivariate tests. Build forecasting models and track key metrics (CAC, LTV, ARPU, Payback).Channel/Creative: Bring deep expertise in at least one acquisition or lifecycle channel. Translate insights into compelling creative briefs and maintain brand voice.Example KPIs you will ownActivation rates (e.g., Day 1/7/30, first product action, first transaction).New member acquisition volume and CAC/payback by channel.Feature adoption and weekly/monthly active members.Retention/churn rates by segment; re‑activation lift.LTV, ARPU, marketing efficiency ratio (MER), and contribution margin.What experience might you have? (But if you’re close… we'd still love to talk to you)Experience: 4-7+ years in Growth, Lifecycle/CRM, or Performance Marketing.Channel Expertise: Deep expertise in at least one of: lifecycle/CRM (Customer.io/Braze/Klaviyo/Iterable), paid social (Meta/TikTok), paid search/ASA, SEO/content, influencer/UGC, or referral/affiliate.Data Skills: Fluency in data analysis (SQL and/or strong spreadsheet skills); comfortable building funnels, cohorts, and experiment readouts.Testing: Proven experimentation credentials (A/B testing at scale, incrementality tests).Other: Strong communication skills, experience with mobile/app growth and attribution, and eligibility to work in the UK.Working Policy: We operate a hybrid policy with a requirement of 3 days a week in our London office.Salary: Dependent on experience, from £70,000 - £85,000 + equityBenefits:25 Days Annual Leave in addition to public holidays (up to 5 day rollover), as well as flexible time off allowances for any ad-hoc childcare/family/caring needs10 days Annual Leave Buy-Back scheme24 weeks paid Maternity Leave and 4 weeks paid Paternity Leave for employees with over 12 months serviceSpecial Leave for In Vitro Fertilisation (IVF) and other fertility treatmentsSabbatical schemePaid leave to volunteerPrivate Healthcare via AXA, including comprehensive mental and physical coverageSalary sacrifice to pension, as well as bonus exchange to Pension: reap even more rewards of any bonus by paying into your pension & save on Tax and NI + added compound growthSeason Ticket LoanAccess to Salary Sacrifice Schemes via ThanksBen: THE Benefits marketplace. Choose the benefits you want, when you want. Pay less tax, receive more value, including: Workplace nurseries, Cycle to Work, Home and Tech Scheme and more.The best benefit of all, access to StreamAt Stream, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Stream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.