Social Media Content Creator

7 days ago

Manchester Area, United Kingdom Rullion LTD Full time

Role: Senior Social Content CreatorContract:6monthsLocation: Manchester-Hybrid 2 days in the officePay rate:£500 per day via Umbrella,outsideIR35Manages creation of (and/or creates) social-specific content for all social media platforms that strengthens brand storytelling, engages target audiences, and supports marketing and campaign objectives. This role will act as a hands-on creative expert within the team, producing and shaping content that is native to each channel and aligned with brand values and tone.Key ResponsibilitiesContent creation & optimisationOversee social content production process from inception to delivery, often creating content from scratch, working alongside other teams and creatives to leverage their work for social use.Set the creative standard for the team; guide junior creators or freelance partners; ensure all content is brand-appropriate and high quality.Partner with analytics to review content performance; adapt creative strategies based on insight and feedback.Continuous experimentation with new formats and styles.Planning & strategyContribute to campaign planning from a social-first perspectiveDeliver creative assets in support of major campaigns and always-on storytelling.Monitor cultural moments and trends to create reactive or opportunistic content that drives relevance.Cross-functional collaborationWork closely with marketing managers, brand, PR, paid media, and digital teams to ensure integrated execution and storytelling. Co-create where needed.Ensure adherence to brand, legal, compliance and platform guidelines.Maintain asset libraries and naming standards.Skills & ExperienceEssential5+ years in a social media content creation or digital creative role, in-house or agency side (retail or FMCG preferred).Proficiency in Adobe Creative Suite, Canva, CapCut, or similar. Strong video editing and visual storytelling capabilities.Demonstrated ability to write compelling social copy in a brand tone of voice, adapted per platform.Deep understanding of TikTok, Instagram, LinkedIn, YouTube Shorts and their best practices, trends and nuances.Ability to shoot, edit and publish content independently, or brief production partners effectively.Strong organisational skills; can manage multiple priorities, timelines and stakeholders.Strong copywriting skills and a good eye for what makes content popConfidence behind the camera and in front of it, when neededSome experience in social media creative tools like CapCut, Canva and EditsDesirableExperience in agile ways of working and/or matrix environmentsExperience working in large, complex retail organisations or supermarketsComfortable using campaign dashboards and interpreting performance dataBehaviours & Attributes Comfortable with ambiguity; adaptable and solutions-focusedStrong ownership and accountability for outcomesBrings fresh ideas and creative problem-solving to content challenges.Works effectively with internal and external stakeholders, builds trust.Keeps up with trends, creators, cultural moments and how they intersect with the brand’s space.Thrives in a fast-paced environment; takes initiative; adapts quickly to shifting priorities.Maintains and enhances the brand’s presence, ensuring consistency, quality and relevance across platforms.

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