Senior PPC Account Executive

ROAST is a multi-award-winning independent full-service media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.But none of this works without exceptional people - which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.Exceptional company culture isn’t an add-on at ROAST - it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.ROAST have created a place where people belong, grow, and do their best work - together.The RoleSenior PPC Account ExecutivePaid Media is an invaluable and exciting channel to work in. If you have an analytical mind and a hunger for learning new things, then PPC is the perfect channel for you. At ROAST we promote collaborative learning, so we are looking for someone who will be willing to share ideas and think outside the box.The Senior PPC Account Executive’s primary role is to support the Paid Media Account Manager in the implementation and management of paid media tasks across client accounts in line with industry and agency best practices. You will be required to follow instruction on deliverables that will continuously grow and improve performance for our clients’ accounts.You will be responsible for the day-to-day maintenance of these accounts, conducting regular optimisations and analysis, communicating performance to the Paid Media AM, working with media suppliers and managing daily, weekly, monthly and ad hoc reporting.ResponsibilitiesCampaign Strategy & ManagementTo work closely with Account Managers, PPC Directors and Client Services to ensure strategy is correctly implemented across accountsEnsure all activity meets or exceeds the client’s performance expectationsAd copy creation and optimisationKeyword research, creation and optimisationSearch Query Reports and Keyword expansionsBid optimisationsLanding page reviewsReview and implementation of targeting optionsTo manage daily budgets and ensure that monthly spend is on targetCompile daily, weekly, monthly and ad hoc reports as required and ensure timely and accurate deliveryCompile daily, weekly, monthly and ad hoc analysis of account performanceManage tracking, trafficking and bid management through appropriate toolsShow a clear understanding of the dynamics between key KPIs & comment on weekly performance fluctuationsProactively suggest tests and optimisations to improve account performanceMedia planning from campaign briefs in conjunction with the Account Manager to be presented back to the client.Knowledge and practical experience across a variety of platforms including campaign and ad creation, budget management, optimisations and appropriate strategies.Delivery & Line ManagementDirect line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on timeTraining and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clientsQuality control of work conducted by junior members of the teamTask and deliverable ownership, including delegation to juniors within the team and communicating to clients as relevantNew BusinessSupporting the Paid Media Account Managers with new business tasks which can include:KW and audience researchDraft copySlide creationWhen necessary, pitch attendanceThe CandidateWe don't expect you to know everything on day one, but we really want to see:at least 12 months experience in Paid Search and / or Paid SocialExperience with MS Excel, Word and PowerPointStrong numeracy and analytical skillsAdditional languages and/or knowledge of Javascript would be a bonusPassion about digital marketingAbility to learn quickly and thrive in a fast-paced environmentCapability of independent research and learningProactivityExcellent written and spoken EnglishWorking at ROASTLocation: Soho, London W1Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company tripsBenefits:· Hybrid working arrangements· Additional 2 weeks ‘work from anywhere in the world’· Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more· Life and Income Protection insurance· Discounted wellbeing classes / membership· Active company social life organised by a staff committee· Opportunity for involvement in CSR, sustainability and charity initiatives· Cycle, electric car and tech purchase savings· Personal Development, including bi-Annual appraisals and a Company mentor scheme· Training, including: Supplier sessions (e.g. Google), Industry bodies (e.g. IAB), External trainers· Opportunities to learn about other digital disciplinesOur hybrid-working model allows you some variety on your place of work, offering you the chance to work from home on some days each week, where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.We are an equal opportunities employer.At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.If you have a disability we would be happy to discuss reasonable adjustments to the job with you.Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.Please beware of scams online or from individuals claiming to represent us. Our employees will never solicit candidates through a non - ROAST email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.