Marketing Manager

TITLE Marketing ManagerDEPARTMENT Marketing & CommunicationDIVISION Yodel MobileLOCATION Hybrid – London, United KingdomABOUT OUR COMPANYNP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.Yodel Mobile by NP Digital:Yodel Mobile is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in London, England and part of NP Digital, they operate globally to serve clients in the UK, Europe and the Americas including Universal Music, Yodel Delivery, B&Q, Global Player, Simon & Schuster, UKTV and more.The ambitious and mission-driven team of app experts has over 70 years of collective experience in mobile marketing and is passionate about launching and scaling apps in the global market. Yodel Mobile has seen significant business growth, achieving momentous recognition in the industry for their progressive approach to app growth. Recent awards include App Marketing Agency of the Year 2024, Culture 100 UK’s greatest Companies to Work for 2024, and The Sunday Times Best Places to Work 2025.ABOUT THE OPPORTUNITY The team is now looking for a motivated, hands-on Marketing Manager to join them in London. This is a brilliant opportunity for a strategic thinker with strong execution skills to help shape and deliver high-impact marketing activity that fuels brand visibility, lead generation, and business growth.Working closely with the Head of Marketing and Senior Marketing Executive, you’ll drive forward our marketing activities, from content and campaigns to website, social, events, and reporting. The role also plays a key part in supporting marketing initiatives across Yodel Mobile and the wider NP Digital group, with growing opportunities for cross-brand collaboration.To be considered, candidates must currently reside and be eligible to work in the United Kingdom and willing to travel to the office in Farringdon, London 2-3 times per week.ABOUT THE RESPONSIBILITIES Plan and execute multi-channel marketing campaigns, utilising all of Yodel Mobile’s channels to maximise engagementLead end-to-end delivery of events from initial ideation through to post-event follow-up, for both own-hosted and partner eventsManage all aspects of event sponsorships, ensuring full value is realised from every partnership and activationOversee the content calendar, working closely with the senior marketing executive on the planning and delivery of blogs, newsletters, case studies, and reportsProduce a variety of marketing materials, including thought leadership articles, social content, and visual assets, to support brand awareness and lead generationManage our partner programme; strategically growing our partner network and progressing activityOversee SEO performance, implementing SEO best practice and overseeing content optimisationManage website performance and updates, owning content changes in WordPress and working to improve traffic, engagement, and conversionWork closely with the New Business team to align campaign messaging with lead generation efforts and support sales enablement through targeted contentCollaborate with internal teams, clients, and external partners to ensure cohesive, on-brand marketing across all touchpointsUse HubSpot actively to manage CRM workflows, automate marketing activity, and report on lead and pipeline performanceSupport and guide the Senior Marketing Executive, fostering high-quality output, helping to prioritise effectively, and encouraging ongoing professional developmentEnsure brand consistency and adoption across the businessABOUT YOU4+ Years of B2B marketing experience (ideally in agency, app, digital, or SaaS environments), with a track record of owning key workstreams and stepping into leadership responsibilitiesConfident navigating between strategy and executionStrong experience in content creation, campaign delivery, and social media managementExcellent writing skills and a strong grasp of written English, with the ability to tell compelling stories in a consistent tone of voiceHigh attention to detail, with a focus on accuracy across copy, reporting, and deliveryExperience producing award entries and coordinating industry events or marketing activationsPrior experience managing or mentoring junior team members, with a collaborative and supportive approachGood understanding of SEO, digital channels, email platforms, and analytics tools (e.g. GA4)Highly organised and delivery-focused, able to juggle multiple workstreams and meet deadlines with easeExperience using HubSpot for automation, email marketing and campaign managementConfident interpreting performance data and applying insights to improve marketing outcomesStrong communication and stakeholder management skills, with experience working cross-functionally and with external partnersABOUT YOUR GROWTHAs an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.ABOUT THE BENEFITS We offer a comprehensive and flexible benefits package to all regular, full-time employees.Benefits include:London location with flexible/hybrid work formatFun and collaborative workplace with a supportive teamRegular team socials, lunches and activity daysDirect access to Senior Management for a real voice in company directionShare in our success with our company bonus schemeCoverage of monthly mobile phone contract bill (up to £30)Recognition program and monthly prizes25-Day holiday allowance (increases after 2 years)Employee Assistance ProgrammeVirtual GP Access and Mental Health Support resourcesCompany pension and life insurancePrivate Health InsuranceSummer Fridays for early weekendsWork from abroad schemeOffice amenities: tea, coffee, fruit, and snacksCycle to Work & Electric Car SchemeABOUT OUR CULTURE We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.Own It “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.NP Digital and Yodel Mobile are Equal Opportunity Employers, proud of our diversity and inclusive culture Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.