Sales and Marketing Manager

3 weeks ago

wilmslow, United Kingdom SieMatic UK Full time

About SieMatic:

SieMatic is a premium German kitchen manufacturer founded in 1929, driven by a rich heritage, design innovation, and customer centricity. The brand's room planning concepts are inspired by a timelessly elegant design philosophy that appeals to discerning clientele. With products exported to over 70 countries, SieMatic is widely recognized as one of the best-known luxury German brands. The UK subsidiary works closely with the headquarters to provide optimal support and foster growth among its 40 studios in the UK.


About the Role:

SieMatic UK is seeking a dynamic and results-driven Sales and Marketing Manager to join our talented team. You will play a vital role in driving brand awareness, developing innovative marketing strategies, and executing campaigns that captivate our target audience. Reporting directly to the UK Managing Director, you will contribute to and align with the national marketing strategy to grow the SieMatic brand. This position encompasses both B2B and B2C responsibilities, offering a small team environment with significant responsibilities.


Qualifications and Skills:


·       5+ years of experience in a marketing role. (generalist marketing)

·       Proficiency in various marketing facets and promotion techniques.

·       Bachelor's degree or higher in marketing or a related field.

·       Excellent communication skills and confidence in public speaking.

·       Strong multitasking abilities, capable of handling multiple projects simultaneously.

·       Experience or knowledge of the interiors, architecture, or kitchen industry is desirable.

·       Digitally driven with excellent IT skills, including the Adobe suite.

·       Skill in amateur photography/videography

·       Strong networking abilities and the ability to build and maintain relationships.

·       Full UK driving license.

·       Demonstrates outstanding time management and organisational measures to complete work on time to the highest standards


Ideal candidate:


·       Adaptable and an ‘all hands on deck’ attitude to achieve results in a small team.

·       Flexible approach to working hours and occasional travel.

·       Self-motivated, proactive, with high personal standards.

·       Has the ability to juggle many projects and tasks at the same time.


Key Responsibilities:


·       Market Research: Conduct thorough market research to identify customer needs and trends, ensuring marketing strategies align with target audience preferences.

·       Client Relationship Management: Build strong working relationships with SieMatic showrooms, and consultatively support them with marketing strategies and implementation.

·       Capture and curate photos/videos of showrooms and completed projects for use in marketing materials.

·       Liaise with influencers and chefs to collaborate on content creation and brand partnerships.

·       Utilise trend reports to stay updated on design trends and incorporate relevant content into marketing efforts.

·       Manage email marketing campaigns, including newsletters and B2C communication.

·       Content Creation: Write and edit engaging content for various print and online campaigns, adhering to brand guidelines to maintain consistent messaging.

·       Upload and schedule social media content, ensuring it aligns with the brand's messaging and visual guidelines.

·       Event Organization and Promotion: Plan and execute marketing events, coordinating logistics, and promoting them to target audiences, including showroom openings, business development events and CPD seminars to architects and interior designers.

·       Assist in organising overseas press and design trade trips.

·       Create presentations for internal and external use, incorporating compelling visuals and key messaging.

·       Develop and design documents, brochures, and marketing collateral to support sales and promotional activities.

·       Update spreadsheets and internal databases to track marketing metrics, lead generation, and dealer performance.

·       Provide marketing advice and strategic support to dealers, assisting them with their overall customer journey and improving the overall experience.

·       Collaborate with digital agencies to implement and optimize PPC / social media advertising strategies.

·       Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.

·       Networking and Lead Generation: Develop and nurture relationships with architects, developers, and interior designers through networking events and presentations to generate contract leads.

·       Run PR activities though fostering media relations, writing press releases, and hosting media events.

·       Market Analysis: Stay up to date with marketing trends and competitor activities, analyse data, and use insights to plan and evaluate marketing campaigns.

·       Collaboration: Collaborate with internal teams to ensure marketing strategies support overall business objectives.

·       React to dealer requests for point of sale, brochures and samples. 


Application Process:


Interested candidates should email an updated CV and a cover letter explaining why they are an ideal fit for the role to All applications will be reviewed, and selected candidates will be contacted for further stages.

The application process consists of three stages: a telephone interview, a face-to-face interview, and a final interview that includes a presentation.


Employment Type:


·       Full-time

·       Occasional evening and weekend work may be required.

·       Flexible working arrangements.

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