Brand Manager – Bicycle Accessories

4 weeks ago

dorset, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Brand Manager – Bicycle Accessories

£35K plus benefits package

Poole, Dorset/Hybrid Working

TP885667


Exciting opportunity for a smart consumer marketer to join a highly successful business supplying innovative accessories & maintenance products to cycling enthusiasts in the UK and international markets.


A PASSION FOR CYCLING AND/OR SOME EXPERIENCE IN THE CYCLING OR SPORTS INDUSTRY WOULD BE A SIGNIFICANT BONUS IN THIS BUSY AND EXCITING ROLE.


REMOTE WORKING - 3 DAYS/WEEK IN THE OFFICE


A solid background in the cycling industry or FMCG/consumer goods is essential for this new and exciting role with this leading specialist brand, loved by riders and racers from pro to leisure, who need to keep their equipment in top condition and ready to go. With a huge range of lubricants, sprays, apparel, cleaning & maintenance products and equipment, available via specialist retailers and DTC eCommerce - products made by riders, for riders – our client is now expanding rapidly into international markets, building a presence in new territories and sectors.


Reporting into the Senior Marketing Manager, our client needs a commercially savvy, hands-on brand-building specialist operator to drive the growth of its products targeted at lovers of the Road & Gravel biking scene. In this challenging and exciting role, you’ll be responsible for delivering the marketing plan for the category - identifying opportunities to build, deliver and optimise marketing, communications and range development strategies. You’ll be joining a tight-knit team of like-minded marketing professionals, charged with growing the brand across the globe.


Key Responsibilities & Challenges


  • Working with the senior marketing manager to help develop a cohesive global marketing plan for Road & Gravel biking products.
  • Briefing and collaborating with internal teams to create, launch and optimise both on-line and off-line marketing activities.
  • Managing multi-media comms campaigns to drive existing ranges and new product launches, including sponsorships and event-based activity.
  • Developing high quality and compelling marketing materials for monthly campaigns, new product launches, and athlete/team sponsorships.
  • Liaising with Communication, Design and Content teams to develop best in class category communications.
  • Managing project timelines and tracking budgets.
  • Monitoring and reporting on the performance of marketing & promotional activity and spend, identifying opportunities to optimise spend and improve effectiveness.
  • Supporting the active brand ambassador and digital influencer programme.


Skills & Experience Checklist


This is a super exciting opportunity to combine your personal interest in cycling with your passion for marketing. We’re looking for a smart, enthusiastic and capable candidate with real passion and energy; someone who is hands-on and can get stuck into projects to deliver great business results, implementing strategies that with grow market share and consumer awareness.


This is a role for someone hungry to run their own agenda, roll up their sleeves and race headfirst into challenges, with the intellectual curiosity to solve problems, create disruptive campaigns and operate at the very pinnacle of cycling. Key skills/experience includes:


  • Hands-on experience working in a dynamic FMCG or other consumer goods environment.
  • Proven experience of developing and implementing multi-channel marketing campaigns and the ability to craft compelling consumer stories that drive interest in the brand.
  • Ideally a 2-wheel fanatic who keeps up with the latest in the cycling industry, and almost certainly likes riding a bike.
  • Evidence of building strong relationships and positive impacts of people.
  • A positive ‘glass half full’ outlook with a great eye for detail.
  • Strong presentation skills, able to influence stakeholders positively.
  • Proven ability to work independently in a high pressure, fast growth environment.
  • Good IT skills across MS Office and Adobe programs.
  • Excellent project management skills, and an eye for putting the right process in place to get the job done.


If you are excited by this role, talk to me now.This is a great opportunity to bring your exceptional marketing skills, experience and drive to a visible and busy role with excellent career development potential. Contact: Adam Tarsh at

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