SEO Manager
3 weeks ago
We are partnering with a womenswear brand who are looking for an SEO Manager to join their Digital team. In this position you will create and execute their SEO strategy to optimise their online presence and drive traffic and conversions for growth.
The role:
- Create and deliver SEO strategies to improve visibility and drive traffic
- On-page and Off-page Optimisation. Perform keyword research, competitor analysis, on-page optimisation, title tags, meta description and content optimisation
- Work with the Marketing Team and Content Writer to deliver on SEO strategy
- Monitor Google updates and algorithm changes
- Research and recommend SEO updates for existing ecommerce content
- Work with SEO tools, Semrush and Google Search Console
- Manage link-building campaigns
- Conduct regular technical audits of the sites to identify crawl issues and site speed
- Optimise Shopify website architecture, including the use of robots.txt, meta tags, and canonicalization to prevent duplicate content and improve crawl efficiency
- Optimise meta descriptions, title, headings (H1-H3), and image alt texts
The ideal person:
- Minimum of 2 years SEO experience within an agency or retailer (Fashion retail experience preferred)
- Extensive Shopify experience
- Strong working knowledge of technical SEO principles
- 2 years + experience in the development and delivery of content and keyword strategies
- Experience with GA4, GSC, Semrush, Ahrefs and other SEO tools
- Strong analytical and Excel skills
Please note, this is a London based in office opportunity
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