Marketing Automation Manager

1 month ago

West Midlands, United Kingdom GES - Global Experience Specialists Full time
Job Description

Marketing Automation Specialist – Drive Growth with GES EMEA


About the Role:

Are you a marketing dynamo with a passion for innovation and data-driven results? Step into the spotlight with GES EMEA as our Marketing Automation Specialist We’re on the hunt for a creative and analytical superstar to own our full customer lifecycle program and turbocharge our growth and retention strategies.


In this pivotal role, you’ll spearhead email marketing, lead generation, and analytics, working closely with our marketing team and agency partners to optimize every touchpoint. Your mission? To supercharge our inbound and outbound marketing efforts using cutting-edge technology and drive efficiency for our sales and marketing teams.


What You'll Do:

  • Visionary Leadership: Craft and execute the ultimate roadmap for customer lifecycle excellence.
  • Campaign Maestro: Design and manage compelling email campaigns, lead nurturing, and generation strategies.
  • Tech Guru: Master Marketo and other tools to automate, optimize, and elevate our marketing automation.
  • Data Dynamo: Build our email database, ensure data quality, and drive GDPR compliance.
  • Team Collaborator: Partner with sales, customer service, and other teams to leverage marketing tech for maximum impact.
  • Insight Generator: Analyse performance, troubleshoot issues, and continuously improve campaign effectiveness.


Who you are

  • Experience: 4+ years in marketing automation (Marketo a plus), email campaigns, and lead generation.
  • Analytical Skills: Sharp ability to turn data into actionable insights and strategy.
  • Marketing Know-How: Expertise in email marketing, lead gen, and digital strategies.
  • Tech Savvy: Hands-on with Marketo (or similar) and Salesforce knowledge is a bonus.
  • Collaborative Spirit: Proven project management and stakeholder engagement skills.
  • Customer Focus: Deep understanding of consumer behavior and experience enhancement.
  • Marketo Guru: You will be proficient in the use of Marketo


Perks of the Role:

  • Dynamic Environment: Be at the heart of innovative marketing strategies.
  • Growth Opportunities: Continuous learning and career development.
  • Impactful Work: Play a key role in driving our business forward.


Our Vision

Our vision is to grow with our customers and create a truly sustainable future for events. Introducing innovative technology that opens opportunities for stakeholders to thrive. We want to ensure that the Events Industry continues to thrive in partnership with our people and planet.


Our Values

We deliver our vision by embedding our values throughout our business:

Trust: Trust each other to always be honest and do what is right.

Responsibility: Be responsible for our actions and deliver on our commitments.

Understanding: People come first. Be understanding and compassionate.

Excellence: Provide excellent service and execution


Development and benefits

At GES we look to equip you with the tools required for you to progress in your career with us. With plenty of internal opportunities to move within the business and the backing of line managers progression is key to the business growing.


This is a full-time role offering a competitive salary, dependent on experience. We operate a reward strategy based on our team members receiving a salary that best reflects their experience and skill level.


Equal Opportunities

In compliance with our commitment to diversity and inclusivity, we actively encourage applications from all qualified individuals regardless of age, race, ethnicity, gender, sexual orientation, disability, religion, or any other characteristic protected by law. We firmly believe in equal opportunities for all and strive to create a workplace where every individual can thrive and contribute their unique perspectives and talents.

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