Marketing Team Lead
5 days ago
Marketing Team Lead
Location: Watford
Hybrid: 3 days office / 2 days remote
About the Role:
Are you a driven and analytical marketing professional looking for your next challenge? We’re on the hunt for a Marketing Team Lead who can bridge the gap between our clients central marketing team and senior leadership. This role is perfect for someone with a strong strategic mindset, ready to take ownership of digital marketing performance, provide data-driven insights, and lead initiatives that drive growth and innovation in a fast-paced, competitive environment.
Who We Are:
Our client is a leading digital gaming company, known for powering the marketing and technology for hundreds of sites in the iGaming space. Established in 2009, they’ve grown to set industry benchmarks for innovation, high standards, and continuous improvement. They’re personable, hands-on, and deeply committed to fostering a culture of transparency, accountability, and growth.
Your Key Responsibilities:
- Serve as the key link between marketing and leadership, ensuring alignment with strategic business goals.
- Track, analyse, and optimise performance across digital channels like Affiliates, SEO, Paid Search, Mobile App, Paid Social, and Programmatic.
- Develop dashboards to consolidate metrics and deliver actionable insights.
- Monitor and optimise ROI and budget allocation.
- Identify cross-channel opportunities and mitigate risks proactively.
- Collaborate with compliance to ensure all activities meet regulatory standards.
- Present regular updates to senior stakeholders, highlighting risks, opportunities, and performance outcomes.
- Support and up skill marketing teams while fostering strong partnerships with industry leaders like Google, Meta, and AppsFlyer.
Essential Skills & Experience:
- Minimum of 3 years in digital marketing, ideally within the iGaming industry.
- Strong understanding of digital marketing channels and analytics tools (e.g., Google Analytics, AppsFlyer).
- Proven expertise in data analysis, performance reporting, and project management.
- Experience with compliance and responsible gambling principles is desirable.
- Knowledge of BI tools and performance marketing is a bonus.
What You’ll Get in Return:
- Learning & Growth: Comprehensive training and career development programmes.
- Supportive Culture: Work in a transparent, high-performance environment designed to help you succeed.
- Wellbeing Benefits: Free private healthcare, gym membership, and Employee Assistance Programmes.
- Work-Life Balance: Flexible hybrid working (WFH on Wednesdays and Fridays) and 25 holiday days with the option to buy/sell/rollover days.
- Perks: On-site chef-prepared meals, retail discounts, free parking, and a short walk from Watford Junction train station.
- Security: Private pension, life assurance, and income protection plans.
- Recognition: Annual bonus scheme including Restricted Stock Units.
Who We’re Looking For:
We want a self-starter with a passion for data-driven marketing, a collaborative team player ready to drive results, and someone with the resilience to thrive in a dynamic and fast-paced industry.
Here, your expertise will be valued, your growth will be supported, and your contributions will help shape the future of this company. If you’re ready to lead, innovate, and take your marketing career to the next level, we want to hear from you.
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