Senior Content Writer

2 weeks ago

Derby, United Kingdom Mortgage Advice Bureau Full time
Job Description

Permanent, Full-time (37.5 hours, Monday to Friday)

Hybrid working with 3 days in the office, 2 days working from home.


About Us

Mortgage Advice Bureau (MAB) PLC is the UK’s leading mortgage network. We’re experts in Mortgage and Protection advice, with over 200 awards and counting. We’re proud of our reputation in the industry and of our people, who continue to be the heart of MAB’s success.


About the role

It’s an exciting time to join MAB’s Content Marketing team, with ambitious plans in 2025 and beyond to develop customer narratives focused on how we engage and interact with a wide range of customers, such as first-time buyers, new homeowners and many more valued audiences.

Our Content team create high-quality and engaging multi-purpose content across our website, app, social media, and other marketing materials. Your expertise in shaping a brand’s voice and driving audience engagement will be key to connect with our valued customers. You’ll be part of a talented team with additional expertise in Multimedia, Social Media and PR, to create compelling narratives together, also working closely with our Digital and Brands teams to amplify the brand voice.


About the role

  • Develop and implement comprehensive content strategies aligned with the MAB brand or self-branded businesses.
  • Produce a wide range of high-quality content, including website copy, articles, email campaigns, and more.
  • Develop a deep understanding of industry trends and best practices.
  • Optimise SEO content, ensuring strong keyword usage and meta descriptions.
  • Edit and proofread content for clarity, consistency, and accuracy.
  • Collaborate with Design and Digital teams and senior stakeholders in the wider business to create compelling content.
  • Analyse content performance metrics to identify trends and optimise future content.
  • Maintain a consistent brand voice and tone across all content.


About You

To be successful in this role, you will have:

  • Strong experience as a Content Writer, or in a similar role.
  • Proven ability to write clear, concise, and engaging content.
  • Strong understanding of SEO principles and content marketing strategies.
  • Proficiency in content management systems (CMS) and SEO tools.
  • Portfolio showcasing a diverse range of high-quality content.
  • Able to prioritise and adapt at pace, while managing a fluctuating workload.
  • Strong attention to detail and ability to meet deadlines.
  • Excellent communication and interpersonal skills.
  • Experience writing copy for Financial Products or having worked in the Financial Services industry is desirable.


At MAB we value different experiences and perspectives which adds diversity and value to our culture. As an equal opportunities employer, we are committed to creating an environment where everyone feels welcomed, included and heard for who they are. We aspire to have a diverse and inclusive workplace and strongly encourage applicants from a wide range of backgrounds to apply and join us.

We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you’d like to hear how we can support you by adjusting our process, from application to interview and onboarding, please contact


Please submit your application as soon as possible as we reserve the right to close this vacancy at any time.


We are not accepting speculative CVs from recruitment agencies for this role and will only engage agencies on our PSL when required.

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