Shopper Marketing Executive

24 hours ago

Bracknell, United Kingdom ECS Resource Group Full time
Job Description

Shopper Marketing Executive

Contract – 1 year

Salary - £17.93 - £22.41

Hybrid – 1 day per week in office

Location – Bracknell


Your responsibilities in the role


  • Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
  • Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
  • Collaborating with Category Development Managers, Key Account Managers, and Area
  • Portfolio & Trade Marketing Managers to seize growth opportunities.
  • Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
  • Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
  • Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.


Skills and Experience


  • Degree in Marketing or higher from an accredited institution
  • Experience in Shopper or Consumer Marketing or Account Management within FMCG B2C Market
  • Strong analytical aptitude
  • Experience in project & stakeholder management
  • Excellent communication & influencing skills
  • Commercial acumen
  • Project management and prioritization skills
  • Ability to prioritise
  • Strong interpersonal and communication skills


Further information provided upon application

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