Assistant Marketing Manager

2 weeks ago

BurtononTrent, United Kingdom Punch Pubs & Co Full time
Job Description

Role Purpose


Assist in developing and implementing the overall marketing strategy for Locals working collaboratively with internal teams to Inspire Those Moments. As a fundamental player of the marketing team, you will be at the forefront of supporting The Locals Concept. Working to create a commercial marketing plan that inspires, educates and activates solutions within The Locals Pubs in partnership with our Management Partners (MP). Taking the latest market insights & trends to develop marketing activations that deliver experiences that Delight Every Guest. We always think big, innovative & commercially, through a Thriving Together Mindset. This is an epic role within a fast-paced and forward-thinking team, working together to deliver industry-leading marketing support across The Locals concept. A flair for digital marketing, the role will work closely with our Digital & Creative team to develop & implement digital marketing plans to target, engage guests and drive sales growth across pubs within Locals. We want your ideas, disruption & positive solutions to really shake things up


Accountabilities


  • Delighting Every Guest
  • Working closely with the Head Of Marketing for Locals to create and implement campaigns that attract guests and drive revenue.
  • Support in the creation, maintain and implementation of the Marketing Sales Framework for Locals.
  • Assist in the planning and execution of marketing campaigns using the Locals sales framework to focus on food & drink offering, ensuring the right proposition & right pub.
  • Utilising data from our Insights team to understand guest trends, operational understanding and concept development from our retail offering.
  • Collaborate with the wider marketing teams to develop toolkits, activations and initiatives that are delivered through the annual commercial calendar.
  • Act as the marketing lead for Key Dates across the Locals marketing calendar, ensuring all menus & POS land correctly and on time, the immersion day is successfully executed with clear output and incentives / targets are clearly communicated and reported on.
  • Support the Head Of Marketing to provide targeted pub that supercharges ROI and performance metrics against major MP investments, working with our Operations Teams to ensure guest journey touch points are brought to life in recently invested pub sites.
  • Be the guardian of The Locals concepts to ensure they align to DNA Concept on a page
  • Maintain and be accountable for all timelines/deadlines regarding marketing activity/campaigns.
  • Support the creation of marketing plans and budgets.
  • Assist in the planning and execution of marketing campaigns across various channels (e.g., digital, print, events).
  • Coordinate with internal and external stakeholders to ensure smooth campaign execution.
  • Monitor campaign performance and provide feedback to the Marketing Manager.
  • Coordinate marketing-related administrative tasks (e.g., vendor management, budget tracking).



Pride In Our Stride


  • Work with the Insights Team to understand the analysis that give marketing in Locals rigor and measurable objectives, providing category data & performance insight to drive overall margin performance.
  • Work with the Marketing team to supporting when briefing operations teams to ensure consistency of execution, whilst driving constant implementation throughout the delivery all national campaigns, toolkits, activations and initiatives.
  • Support in the development and execution of comprehensive social media marketing strategies aligned with overall marketing objectives for Locals to ensure consistency , engagement and strong social media presence across all campaigns.
  • Utilise every opportunity to drive growth to support the Punch investment strategy by delivering marketing expertise that aims to Delight Every Guest



Doing Well By Doing Good


  • Establish trust and confidence across the business so that they become advocates of the support delivered to our segments and are engaged to ensure excellence surrounding operational implementation.
  • Deliver on your commitments with energy and enthusiasm.
  • Ensure operations teams have good knowledge of standards & are provided with tools & templates to ensure retail discipline across our estate.
  • Effectively communicate outputs with a sense of energy and enthusiasm to motivate and inspire.



Thriving Together


  • Work closely with operations and property teams to ensure concept/brand guidelines are being adhered to according to the latest concept and segmentation guides.
  • Ensure relevant stakeholders take ownership of their work streams so the projects progress in timely manner.
  • Demonstrate inclusive working behaviours with every field and support centre function.
  • Utilise the expertise within Punch to guide, inform and innovate.
  • Generate enthusiasm and a positive attitude with a sense of fun.
  • Ensure effective working relationships with the Launch Team to ensure first-class delivery of each retail opening



Key Relationships


  • Head of Marketing Locals
  • Assistant Marketing Manager Locals & L&T
  • Digital & Creative Team
  • Food & Drinks Team
  • Commercial Team
  • Operations Team
  • Insights Team
  • Finance Team


Benefits:

  • Competitive salary
  • Annual Company Bonus Scheme
  • Company pension
  • 25 Annual holiday days (Option to buy and sell)
  • Free pay-day drinks
  • Retail & Leisure discount scheme
  • and much more……

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