B2B PR

2 weeks ago

Altrincham, United Kingdom CV-Library Full time

My client is a B Corp, award winning PR & Content agency who is looking to appoint a driven and enthusiastic Senior Account Executive who is ready to step up to Account Management, either immediately or within 3-6 months.

They are serious about their social and environmental impact, and they demonstrate this by measuring and publishing their performance across, waste and energy usage, EDI, training, charity and fundraising and mental health and wellbeing. Each member of the team plays a fundamental part in delivering these targets, forming an integral part of the job spec.

Key traits and skills they are looking for include someone who is driven and hungry for success, hitting client targets and career development. You will be brilliant at media relations as well as a strong writer.

Client sectors are mainly B2B focused and cover property, energy/sustainability, built environment, professional services, utilities, hygiene & FM, tech, life science, manufacturing, retail

The team are a fantastic bunch of individuals, very down to earth, welcoming and fun loving… a genuinely delightful place to work

Like all businesses the agency is very commercially driven, hard-working and dedicated to both business and client results but they seem to operate & achieve this whilst remaining ethically minded and maintaining a happy team and working environment.

Key Responsibilities

* Forming strategic PR plans in conjunction with the account director

* Managing client relationships, including overseeing the full client account, acting as the main point of contact, management of client expectations and relationship, delivering and attending client meetings, measuring, delivering to and reporting on KPIs, monitoring servicing levels and campaign budget

* Delegating to, and briefing and managing account executives on client strategies and deliverables through regular team meetings, Trello, and email

* Providing briefs and structures for press releases, features, blogs and any other written comms for account executives, and leading on high level content creation deliverables

* Leading on media relations and pitching strategies for accounts, assisting on high level sell-ins

* Finding relevant and valuable speaker opportunities, events and awards for clients

* Growing existing accounts, cross and upselling in additional agency services, and spotting growth areas

* Working alongside account directors to lead new business pitches

* Implementing and advising on best practice ways of working across areas of key expertise

* Completing SMART objectives on a six-month basis and setting and monitoring of junior team’s SMART reviews

* Leading on the delivery of at least one element of the agency’s ESG strategy, covering community, customers, environment, governance, and workers

Key Skills

* Two to three years of PR experience, ideally agency-side

* Previous experience in B2B PR, with solid media relationships

* Experience in managing client budgets and timings

* Strong negotiating skills

* Experience in maintaining positive client relations

* Project and team management skills, ensuring plans are delivered on time, within budget and to a high standard

* Team leadership skills, able to motivate junior staff to deliver against company objectives and initiatives

* Creative thinking with confidence to lead brainstorms and actively contribute to company idea generation and client strategies

Employee Benefits

* Hybrid working (one day at home per week with a second signed-off for long form)

* Early finish Fridays

* Company pension scheme

* Quarterly funded socials and regular team-building activities

* Dog-friendly office

* Health shield plan covering, but not limited to, dental, optical, physio, chiropody, health & wellbeing, and Health Screening

* Volunteering days

* Training policy with budget

* 25 days holiday, plus bank holidays and one day extra for birthday

* Flexible working hours policy

* Christmas shutdown

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