CRO Lead

1 month ago

London, United Kingdom CV-Library Full time

Job Title: CRO Lead

Contract: Six month

Location: London (Hybrid)

Summary

As a CRO lead, you will manage, prioritise and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms.

You will conduct user research, plan, design, test, measure and implement new activity that will ensure customer journey is seamless and increases conversion.

Responsibilities

Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns.
Implementing A/B. multivariate tests and personalisation including planning and reporting.
Data-driven insights, comprehensive KPI-focused analysis, and strategic evaluation and implementation.
Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
Manage CRO budget and ensure ROI as part of performance reviews.
Conduct user research, usability testing, and web analytics to identify customer needs and pain points.
Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
Collaborate with product owners, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
Stay updated on the latest trends and best practices in UX and CRO.
Assisting the eCommerce team with building campaign promotions on the website.
Present test insights, complex findings and recommendations to inform business decisions and the overall roadmap.

Candidate Criteria

Bachelor's degree in Marketing, Analytics, Computer Science or a related field required.
Experience in a similar role managing experimentation program for an ecommerce website.
2+ years of experience working with Adobe Target.
Solid understanding of CRO, digital marketing & data analysis using GA.
Basic understanding of HTML, CSS & JavaScript.
Passion for the digital domain and use of technology to solve business problems.
Time management with ability to prioritise tests, whilst managing stakeholders.
Ability to learn new technologies at high level to identify use opportunities.
Be self-motivated, responsive, professional, and dedicated to customer success.
Possess an innovative, problem-solving, and solutions-oriented mindset.
Exceptional organizational, presentation, and communication skills - both verbal and written.
Experience with tag management systems and data layers

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