CRO Lead

1 month ago

London, United Kingdom ManpowerGroup Full time

Job Title: CRO Lead

Contract: Six month

Location: London (Hybrid)


Summary

As a CRO lead, you will manage, prioritise and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms.

You will conduct user research, plan, design, test, measure and implement new activity that will ensure customer journey is seamless and increases conversion.


Responsibilities


• Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns.

• Implementing A/B. multivariate tests and personalisation including planning and reporting.

• Data-driven insights, comprehensive KPI-focused analysis, and strategic evaluation and implementation.

• Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.

• Manage CRO budget and ensure ROI as part of performance reviews.

• Conduct user research, usability testing, and web analytics to identify customer needs and pain points.

• Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.

• Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.

• Collaborate with product owners, developers, and content writers to ensure alignment of UX and CRO goals and strategies.

• Stay updated on the latest trends and best practices in UX and CRO.

• Assisting the eCommerce team with building campaign promotions on the website.

• Present test insights, complex findings and recommendations to inform business decisions and the overall roadmap.


Candidate Criteria


• Bachelor's degree in Marketing, Analytics, Computer Science or a related field required.

• Experience in a similar role managing experimentation program for an ecommerce website.

• 2+ years of experience working with Adobe Target.

• Solid understanding of CRO, digital marketing & data analysis using GA.

• Basic understanding of HTML, CSS & JavaScript.

• Passion for the digital domain and use of technology to solve business problems.

• Time management with ability to prioritise tests, whilst managing stakeholders.

• Ability to learn new technologies at high level to identify use opportunities.

• Be self-motivated, responsive, professional, and dedicated to customer success.

• Possess an innovative, problem-solving, and solutions-oriented mindset.

• Exceptional organizational, presentation, and communication skills – both verbal and written.

• Experience with tag management systems and data layers.

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