Marketing Manager
1 month ago
We've had an exciting opportunity for a Marketing Manager to take on the marketing for a rapidly growing business within the world of Garden Centres
Title: Marketing Manager
Location: South Yorkshire
Salary: £45,000 - £50,000
This role is critical in maintaining and developing it's position as a leading industry supplier by delivering on trade marketing and communications plan.
Position Overview:
The Marketing Manager will be responsible for developing, implementing, and executing marketing plans to attract potential customers, retain existing ones, and enhance brand awareness. This role involves working closely with various departments to align marketing initiatives with business goals. The ideal candidate is a creative and analytical thinker with experience of traditional and digital marketing techniques, alongside project, event and campaign management.
Key Responsibilities
Marketing Strategy and Planning
Develop and execute comprehensive marketing plans aligned with the company's business objectives and target audience
Lead the development, creation, and implementation of the annual customer marketing plans
Work closely with stakeholders, suppliers and external agencies to deliver best-in-class customer marketing activities to our customers
Present customer marketing plans at meetings, delivering creative and impactful presentations
Prepare annual marketing budgets and manage spend effectively
Campaign Management
Plan, create, and oversee integrated marketing campaigns across various channels (digital, social media, email, events, PR, etc.)
Collaborate with internal teams and external agencies to design and deliver high-impact marketing content, visuals, and messaging
Leverage workflow software to drive, track, manage, pro-actively plan and report on all creative campaign outputs
Digital Marketing
Develop and manage the company's digital marketing presence, including company websites and across social media platforms
Optimise the company's website and digital content to increase organic search traffic and improve user experience
Leverage analytics tools (e.g., Google Analytics) to track digital performance and make data-driven decisions for improvements
Brand & Creative Management
Oversee brand development and ensure all marketing communications are consistent with brand guidelines and voice
Conduct market research to stay informed on industry trends, competitor activities, and customer preferences
Lead the development of all creative work, develop briefs for packaging, point of sale materials, literature, exhibition graphics, customer pitches and key business presentations
Content Marketing and PR
Develop and implement a content marketing plan, working alongside third party professionals to drive key messages
Manage PR, working collaboratively with the internal team and a PR Consultancy to draft press release content, plan media and advertising coverage and direct campaign narratives to enhance company image
Customer Insights and Market Research
Gather, analyse, and interpret customer insights, competitor research, and market trends to shape marketing strategy
Event Management
Plan and execute promotional events, trade shows and sponsorships to increase brand exposure and engage customers
Coordinate logistics, budgets, and all marketing deliverables to ensure successful event execution
Take the lead in critical path development to ensure key exhibitions are delivered on time, in full across the business
Team Leadership and Collaboration
Manage and mentor the Graphic Designer, ensuring alignment with the company's strategic direction
Foster a collaborative environment with sales, product, and other departments to create cohesive marketing initiatives
Maintain and build-upon third party agency, supplier and professional relationships within the industry, acting as a key voice for the businessRequired Qualifications
Education: Bachelor's degree in Marketing, Marketing & Business, Media Communications, or a related field
Experience: 5+ years of experience in marketing, with at least 2 years in a managerial role
Industry Knowledge: Familiarity with supply to retail advantageous and/or working within a wholesale, manufacturing or FMCG business
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