Digital Marketing Executive

3 weeks ago

Dunstable, United Kingdom CV-Library Full time

Fab opportunity for an experienced Digital Marketer to start in the New year

Salary: dependent on the individuals skills and experience - it will definitely be very market competitive though as this is a great global company that rewards its staff well

Benefits include: enhanced pension
free parking
healthcare
dental care
33 days holiday (inc bank hols)
plus much more

Hours: Mon-Fri 9am-5pm

Location: hybrid between offices in Central Beds (2 days per week) and home

Role Overview
You will be working with the Marketing Team, where you will be responsible for the planning, creation and delivery of the content pipeline - a key component to the company's overall marketing strategy.

Reporting into the Marketing Manager, the role will have a broad remit that covers the companies business services on offer, along with the responsibility for developing content that meets the needs of the core audience across web, social and print collateral.

The position holder will have responsibility for maintaining the companies social media presence, as well as ensuring the website is updated with new blog, news and video content on a regular and consistent basis.

Overview of Key Duties

* Develop, implement and evaluate the content and plans aiming at the target audience

* Working with your technical colleagues to develop a consistent content pipeline of blogs and news articles as well as the wider commercial team to ensure the correct presentation of client facing collateral including tender documentation

* Filming and editing the companies video and podcast assets (client videos, video case studies, promotional snippets etc.)

* Ensuring content is of a high standard and aligns with the business objectives

* Work closely with business unit leads to ensure the brand and company is positioned as thought leaders in areas of key strategic focus (e.g. sustainability, information security)

* To monitor and report on content performance

* Oversee the development of rich media content such as video and info-graphics

* Manage social media content, ensuring regular posts are published and Continuing to build our library of assets for use throughout our web and social estate

* Reviewing all content to ensure it is optimised for SEO

* Work with the team on marketing campaigns and Plan, implement and deliver promotional and digital marketing campaigns aligned with the commercial strategy and campaign plans

* Keep up to date with best practice and developments in the world of social media, digital marketing (SEO & PPC) and content marketing

* website updates

* Liaising with external suppliers such as graphic designers and digital agencies as well as clients to develop case studies so great communication skills needed

* Communicating updates on content development and performance to the Commercial Department

* Creation, organisation, publication and attendance of all marketing activities in line with marketing plans including copy writing, PR, promotions, webinars, conferences and communication

* Manage and improve lead generation campaigns and measure results

* Manage and enforce the marketing team’s administrative systems on an on-going basis (Publications library, photo bank, electronic files, design archive etc)

What's Required ?
Essential :
a related degree
experience of video editing tools and creating seamless content
copy-writing skills
experience of developing content marketing campaigns that align with and deliver against business objectives
Proven Experience in developing content in various formats, from longform blogs, through to email and social media
a good understanding of understanding of SEO and PPC best practice
A proven organiser with the ability to manage multiple projects and work to tight deadlines
B2B marketing experience in the services sector ideally
Exposure and understanding of graphic design tools such as Adobe Acrobat and Photoshop
Experience in analysing and reporting on content performance using platforms like Google Analytic
MS office (PowerPoint, Word, Excel & Outlook), Website CMS such as Kentico, Salesforce, Drop Box etc as well as creative tools such as Canva
An excellent communicator
Ideally a full UK driving license as some travel across the UK may be required

This truly is great opportunity to further your Digital marketing career and it starts in the new year

if this is you, then please send your CV to James Newbury Appointments for immediate review. If you don't hear back within 5 working days, unfortunately, you will not have been shortlisted on this occasion but we would like to say thanks for your interest and wish you every success in your search and career

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