B2b Marketing Executive

5 months ago

Dunstable, United Kingdom Whitbread Full time

Working with one of the biggest hospitality brands in the UK we are looking a Marketing Executive with a passion to drive change, curiosity and creative problem solving to support and deliver our grow...

As a B2B Marketing Executive you'll be instrumental in supporting content creation and managing implementation across multiple channels. The channel scope is varied and extends across areas including: Sales, Web, CRM, PR and Partnerships.

You'll be collaborating with other teams within Customer Marketing and Sales to ensure that our customers are delivered the right message, through the right channel, at the right time to maximise revenue and customer experience.

**Salary**: £28,000 - £31,000

**Location**: Dunstable

**Why you’ll love it here**

**Healthcare**: BUPA healthcare

**Discounts**: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands

**Bonus**: 10% company performance related bonus

**What you’ll do**

You’ll implement B2B content campaigns to retain managed clients including SME’s, Corporates, Groups and TMC clients.

Develop sales support and educational content to support the acquisition and retention of existing clients.

Provide support for tradeshows, events and webinars. Working with the sales team agree calendar of events, create supporting marketing collateral, and attend where necessary.

Define strong business content on our own channel and work with digital teams to optimise the customer journey to maximise conversions to Business Booker and Business Account.

**What we need**

You will be creative, able to take the initiative and produce new ideas on different areas.

You'll have demonstrable marketing experience

Ability to work pragmatically with a strong sense of commercial awareness.

Experience of supporting and managing the ideation, production, implementation, and reporting of campaigns.

You will need to be independent and able to anticipate needs of different stakeholders.

**Be part of the Commercial Team**

Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in. #LI-SF1

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

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