Digital Marketing Executive

4 weeks ago

Manchester, United Kingdom CV-Library Full time

Digital Marketing Executive - Email Marketing and CRM Automation - Manchester
We are looking for someone who can learn, pick up and develop their marketing automation email marketing skills – This is for someone with 2 years relevant experience in a digital marketing role.
Fantastic role in a fast-paced growing tech business based in Manchester City Centre.
£30,000 - £35,000 – Fabulous benefits, awesome team and culture, on-site state of the art gym and more.
Office based, wonderful team, gorgeous offices in prime city centre location.
This is Tech, SaaS marketing, email journey, sales and more Wonderful growth opportunity in for a call all to action and technical data driven marketeer.
We are looking for someone on the up – inquisitive and willing to learn and grow with 2 years’ experience to build on
We are looking for someone with experience of email automation within marketing and experience in any (or all) of the following: Marketo, HubSpot and Pardot. This is an exciting role for a hands-on, problem solver who loves to experiment, measure and use automation to make daily life easier? We need someone bright, switched-on and able to handle complex marketing automation systems/.
CRM and Automation are key – Lead scoring, drip campaigns - not a single email send but a full programme. You’ll cover both prospect & client emails. We need someone motivated with a drive to continually improve, this is an environment that has emphasis on ownership of campaigns, collaboration and learning.
Looking for more information? Hally at Duval
The Role:
* Support marketing team members with strategic expertise, setting up and monitoring campaigns and automations
* Build, manage & optimise nurture journeys for all key prospect and customer journeys and trigger points
* Monitor overall campaign performance and health
* Build on automation and AI to improve lead management
* Develop martech stack to industry-leading standard
* Provide weekly and monthly reporting on email journeys against targets
* Work with key stakeholders, such as the sales team, to understand the funnel and optimise nurture programmes
The Person:
* Excellent proficiency with Marketo, HubSpot, Pardot, Salesforce or similar systems. Advanced knowledge using Adbridge or equivalent to support multi-channel journeys
* Experience in lead scoring and using last touch as well as multi touch attribution to improve lead pipeline & engagement
* Experience in setting up integrations and automations between CRM systems and other platforms
* Ability to work with SQL, Velocity, dynamic content to webhooks
* A solid understanding of lead generation data with reporting experience
* Experience in data analysis
* Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
* Growth mindset - someone who is not afraid to think big and take on risks.
* Engagement with the latest trends in marketing technology
Exciting marketing technology role - applications to Hally @ Duval

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