Direct Marketing Manager

2 months ago

Blackwall, United Kingdom CV-Library Full time

Work for a charity as a Direct Marketing Manager (FTC 6 months).

Hybrid - Central London - £41,172 to £42,192 pro rata (Inclusive of London Supplement) - FTC 6 months.

The Direct Marketing Manager will be responsible for…

The role will be responsible for delivering a number of projects all designed to generate income or to steward supporters.
Plan and manage campaigns end to end to supporters and shoppers through channels including direct mail, email, telephone, SMS, social media and supporter stewardship events. This list is not exhaustive.
To work with Senior Product Managers to develop the long-term strategies and targets for Supporter Development programmes.
Working with the Senior Supporter Development Manager, the wider Supporter Development department and other stakeholder teams to understand and plan activity in an integrated and supporter-centric way.
Implement supporter development strategies to include welcome communications, upgrade, reactivation and other stewardship-based initiatives to maximise retention.
Develop and implement conversion strategies to existing supporters.
Responsible for the end-to-end delivery of supporter development activity, from briefing through development, through to analysis and review ensuring a positive supporter journey throughout.
Responsible for all copy and images used in creative, including circulating and signing off copy, artwork and print proofs, ensuring that communications reflect the charity's key strategies, messaging and adhere to brand guidelines.
Monitor the charity marketplace for developments and new initiatives to make recommendations for growth and improvement.
Initiate and manage test projects as required.

What we look for

Significant experience of planning and managing complex direct marketing campaigns including direct mail and email.
Charity experience.
Direct marketing campaigns (fundraising).
Ideally line management experience.
Project management and good organisational skills.

What we offer

Salary: £41,172 to £42,192 pro rata inclusive of London Supplement.
Hybrid, 2 days on site, 3 days wfh.
5 days week - 37.5 hours.
Central London

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