Brand Manager

4 weeks ago

london wembley, United Kingdom Medicareplus International Ltd Full time
Job Description

Job Title: Brand Manager (BM)

Responsible for: Medicareplus International Ltd

Location: Wembley, London - Hybrid

Reporting To: Chief Commercial Officer


The Role and the Team:

The Brand Manager at Medicareplus International is a B2B marketer in the healthcare space with a wide range of skills encompassing technical product understanding, digital marketing, business acumen and strategic thinking. They are the voice of the customer within the organisation, and understand and research customer needs, behavior and experiences. The Brands for which the Brand Manager/Associate Brand Manager is responsible for may change from time to time, depending on skillset/expertise and business needs.

The Brand Manager formulates and supports all brand marketing operational tactics aligned to the business and marketing strategy. This includes supporting the digital and social strategy for the brand, supporting sales and clinical teams, responding to internal and external enquiries, planning and coordinating brand launches, coordinating/organising events and exhibitions, and supporting the research and evaluation of our existing and potential customers and markets. They will work effectively with the Graphics Team in the UK and in India, providing creative briefs and responding to their requests for review of design and content of marketing collateral. The Brand Manager role reports to the Head of Marketing and will closely with the Associate Brand Manager and the Brand Executive; in the future, the Brand Manager role may have a dotted-line responsibility for the Brand Executive.


Location:

The Brand Manager role is full-time Monday to Friday, 40 hours per week, primarily based at our head office in Wembley, London; working hours are 8.30 am to 5.00 pm. We take all necessary precautions to ensure that our office space is COVID secure. Travel across the UK is required and occasional travel to other countries may be required.


How does a Working Day look:

  • Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
  • Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
  • Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.
  • Develop & launch brand campaigns, in line with strategy & drive the brand vision.
  • Liaise with media partners, ad agency, printers and other suppliers for marketing collateral.
  • Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding.
  • Enhance brand awareness on digital, social and events platforms.
  • Work collaboratively in the Marketing Team and cross-functionally.
  • Field visits to meet customers & build a strong KOL network (Key Opinion Leader).
  • Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
  • Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration.
  • Develop market intel & research competitors to be proactive & market responsive.
  • Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics.
  • Manage a junior brand manager and collaborate with the graphics team.
  • Ensure packaging designs/artworks are updated and aligned with brand style.

Attributes/Traits:

  • Passionate about marketing and healthcare.
  • An extrovert, who is dynamic and energetic and has fun working with people.
  • A planner who is logical and simultaneously creative with lateral thinking.
  • A team influencer, who is data-driven and a strategic thinker.
  • Comfortable in his own company and collaborates with others in the team.

Core Competencies:

  • Marketing skills with strategic thinking: Formulate brand marketing strategy, develop and drive the brand vision to create a niche in the market.
  • Communication and presentation skills: Speak and write to a high standard, story
  • telling of products for various channels and present convincingly to both internal and external stakeholders.
  • Data-Driven marketer: Gain customer insights, market intel via focus groups, sales analysis and networking to formulate marketing strategy and implement tactics.
  • Digital and social skillset: Drive our digital strategy for business growth.
  • Customer-focused: Build customer personas by understanding customer needs, Attributes/Traits: and create amazing customer experiences.
  • Technical expertise: Develop unique selling points of products for differentiation to create value for customers.
  • CRM & marketing automation: Experience using Salesforce (CRMs) and Pardot.
  • Collaborative & Interpersonal skills: Work cross-functionally as an inclusive team player and be comfortable working as an individual contributor.

Resources:

  • The Brand Manager will plan and implement marketing, PR, events, media activities and other brand awareness operational tactics (digital, social, print) and working with the Head of Marketing, be responsible for managing the marketing budget.


Essential & Desirable Requirements

  • Degree educated, ideally in marketing, business or healthcare
  • 3+ years brand/product/marketing/customer service experience within healthcare or medical devices. Ideally within a fast growth environment, wound care and NHS experience is desirable.
  • Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation
  • Digital (including website) and social marketing skillset & experience
  • Data-driven, analytical and curious with excellent attention to detail
  • Experience of Account Based Marketing is desirable
  • Ability to build positive working relationships, both internally and externally within an evolving, fast-paced environment
  • Project management and influencing skill set
  • Understanding of MDR is desirable
  • Professional, confident communicator who is smart in appearance with strong written, presentation and listening skills.
  • Flexible to travel across the UK as and when needed

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