Marketing and Brand Specialist

1 week ago

London, Greater London, United Kingdom The Talent Set Full time

About the Role

This exciting opportunity has arisen for a skilled Brand and Marketing Executive to join our client, a vibrant membership association representing over 25,000 members worldwide.

The successful candidate will be responsible for delivering the organisation's new branding strategy and implementing a programme across all channels, working closely with internal teams, branding agencies, and communications experts.

Responsibilities
  • Roll out and maintain the organisation's new brand identity and tone of voice across all channels.
  • Develop and manage a digital portal for sharing brand guidelines, coordinating training, and ongoing portal administration.
  • Produce marketing assets that are on-brand, timely, and within budget, working closely with internal teams and external agencies.
  • Contribute to the delivery of the organisation's brand values and engagement programme, enhancing brand trust and reputation.
  • Ensure customer-facing content meets minimum accessibility standards and coordinate updates where necessary.
  • Lead a new approach to content marketing and manage the shared marketing inbox, handling all brand-related queries efficiently.

Requirements

  • A strong background in brand or marketing roles, with experience working with suppliers and agencies.
  • Familiarity with digital marketing tools, trends, and content marketing techniques, including GDPR.
  • Excellent written communication skills, with the ability to create tailored copy for diverse audiences and channels.
  • Capable of managing multiple tasks effectively, meeting deadlines, and taking ownership of projects.

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