Senior Paid Media Specialist
1 day ago
We are seeking an experienced Senior Paid Media Specialist to join our client, a successful Sussex-based SaaS company. This pivotal role involves driving and increasing B2B funnel demand through Paid Media activity and optimisation.
Job DescriptionAs a Digital Demand Generation Manager, you will be responsible for:
- Developing and executing a comprehensive Paid Media strategy.
- Managing and optimising all Paid Media campaigns.
- Collaborating with the website and content manager to ensure messaging and branding across all digital touch-points.
- Monitoring and analysing campaign performance data to identify trends, insights, and opportunities for optimisation.
- Conducting A/B testing to improve ad creative, targeting, and overall campaign performance.
- Preparing and presenting regular reports on campaign performance, insights, and recommendations to stakeholders.
To be successful in this role, you will need:
- Agency side or in-house experience of campaign set up and optimisation of campaigns across PPC, Display, and Paid Social.
- Paid Media experience from the B2B sector, ideally SaaS or Tech, with a lead generation focus.
- Experience in B2B funnel Demand Generation.
- Experience of budget management, reporting, and analysis.
- Knowledge of HubSpot would be useful but not essential.
- Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
- An eye for design, with experience of briefing designers on digital marketing assets.
Our client offers excellent benefits, fantastic holidays, flexible bank holidays, work-life balance, and brilliant development opportunities within the company. The salary for this role is up to £55,000.
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