Paid Media Specialist

4 weeks ago


Freshwater East, Pembrokeshire, United Kingdom Rapanui Full time
Paid Media Executive

**Job Summary**

We are seeking a highly skilled Paid Media Executive to join our team at Rapanui. As a Paid Media Executive, you will be responsible for delivering best-in-class ads across the Teemill brand and our partner brands.

**Key Responsibilities**

* Support the paid media team in delivering multi-platform digital strategies to facilitate business growth objectives
* Manage six-figure annual media budgets
* Optimise existing paid media campaigns to drive results (ROI & CPA targets) across a mix of paid channels (including search, shopping, social, display and video)
* Identify new paid media strategies, trends & opportunities, whilst also upholding best practices across channels
* Set up new accounts & build new campaigns across search and social channels, including keyphrase research, writing ad copy and audience selection
* Monitor and optimise keywords, search term analysis and competitor research
* Analyse data and trends to identify new opportunities for campaigns across the business
* Report from platform as well as interactive Google Looker Studio reports & GA4
* Report to relevant stakeholders and share learnings within the ads function, and share campaign ideas and results with some of our client partners

**Requirements**

* 1+ years experience managing ad accounts & building, optimising and managing paid media campaigns across a range of platforms (search/shopping and Meta required), ideally within an agency environment
* Experience working across both B2C ecomm & B2B lead gen accounts is advantageous
* Comfortable working with budgets upwards of £100k - or excited about the prospect of working with larger budgets
* Comfortable working with Excel/Google Sheets and analysing large datasets
* Great organisational skills and ability to prioritise between multiple competing projects
* A keen eye for detail
* Drive, passion and willingness to learn and keep up to date with the ever-changing world of paid media
* Passion for sustainability and the circular economy

**What We Offer**

We will provide all the required training and support for you to thrive in this role. This position will be based at our headquarters on the Isle of Wight, with some requirement to travel to our Bristol office from time to time. This role will report into, and be supported by the Head of Paid Media.
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