Brand and Communications Strategist

1 day ago


Manchester, United Kingdom Forward Role Full time

**Job Description:** Brand and Communications Strategist

Salary:£55,000 - £70,000 per annum

Location: Nationwide

We are seeking an experienced Brand and Communications Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing brand strategies that drive business growth and engagement.

Responsibilities:

  1. Create and own the brand guidelines, ensuring they are up-to-date and evolve accordingly based on periodic reviews.
  2. Develop and implement campaign activity plans that execute the overall marketing plan for the brand and activity stream.
  3. Manage campaign production within brand guidelines to agreed timescales, in line with business priorities.
  4. Establish and manage strong working relationships with key stakeholders, managing expectations and ensuring timely delivery from across the team.
  5. Identify improved ways of working within the team, driving departmental process and efficiencies for both the department and wider business.
  6. Plan and manage production budgets for each individual activity stream, driving cost efficiencies and reporting on spend.
  7. Ensure content across all channels, including digital and offline, is accurate and up-to-date.
  8. Develop internal communications assets that support colleagues in their understanding of key messages, propositions, and activity.
  9. Ensure that all marketing communications are delivered to a high standard and with appropriate signoff.
  10. Brief designers and agencies to facilitate output of high-quality work produced to the brief, with minimal amends required, ensuring timely and cost-effective delivery.
  11. Implement robust methods for monitoring and measuring the effectiveness and value of marketing activity.
  12. Undertake ad hoc projects and duties as and when required, to support the needs of the business or to achieve departmental objectives.


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