Digital Marketing Specialist

5 days ago


Perth, United Kingdom Be Technology Full time
Job Overview

We are seeking a highly skilled Digital Marketing Specialist to join our team in Perth, Scotland. As a key member of the marketing department, you will be responsible for overseeing website management, creating engaging content, and developing a social media strategy to align with our brand guidelines and commercial awareness.

About the Role
The successful candidate will have proven experience in marketing, ideally within a digital or online environment. They will possess basic knowledge of website management, WordPress, and SEO fundamentals. Strong communication and interpersonal skills are essential for this role, as well as the ability to work collaboratively with the team to achieve marketing objectives.

Key Responsibilities
  • Manage the company website, ensuring content is up-to-date and aligns with brand guidelines.
  • Create and distribute regular newsletters and email campaigns.
  • Develop and implement a social media strategy across various platforms.
  • Develop and manage a content calendar to ensure consistent delivery of content.
  • Support in the creation of original content, including copywriting, imagery, and video.
  • Track, analyse, and report on marketing campaigns, providing insights and recommendations to improve performance.


Requirements
  • Proven experience in marketing, ideally within a digital or online environment.
  • Basic understanding of website management, WordPress, and SEO fundamentals.
  • Experience creating and sending email newsletters using platforms like MailChimp or Campaign Monitor.
  • Strong knowledge of social media platforms.
  • Experience in planning and scheduling content across multiple platforms.
  • Ability to create engaging content for both digital and social media platforms.
  • Comfortable using analytics tools to assess campaign performance and suggest improvements.


Salary Information
Estimated salary range: £45,000 - £60,000 per annum, depending on experience.

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