Brand Management Director

3 weeks ago


Manchester, United Kingdom THG Full time

About Us

We're a leading technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites, all powered by our fully integrated digital commerce ecosystem.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in the industry.

About Our Business:

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, power and empower those who want more. We break conventions, we're a force for good, and we keep it real.

These are the values that drive us through every day.

Why Work with Us?

You'll be part of a global powerhouse that's transforming the nutrition and wellness industry. As a Brand Manager for MP Activewear, you'll have unparalleled opportunities for career growth and development, working alongside some of the brightest minds in the industry. We're committed to investing in your success, offering clear progression paths, exposure to international markets, and the chance to lead impactful, innovative projects. With our dynamic and fast-paced environment, you'll play a key role in driving our brands forward.

Your Role

  • Develop and Execute Brand Strategies: Collaborate with the Head of Brand to create and implement comprehensive strategies to drive growth and establish strong brand positioning for MP.
  • Lead Campaign Management: Oversee the execution of integrated global campaigns, ensuring they align with brand objectives and managing all aspects from briefing to delivery within budget.
  • Coordinate Cross-Functional Teams: Work closely with buying, design, and e-commerce teams to develop and deliver new product launches and marketing strategies that support the brand's growth ambitions.
  • Drive Brand Communication: Build brand equity by overseeing all communication activities and sharing the brand vision with both internal and external stakeholders.
  • Innovate and Optimise Creative Development: Lead brand and product photoshoots, develop Brand Toolkits and Guidelines, and identify new channels to enhance brand visibility and engagement.
  • Support Stakeholder Engagement: Maintain strong relationships with key stakeholders, including presenting strategies and results, and managing a direct team of 2 along with a cross-functional team of over 10.

What You Need to Succeed

  • Experience: At least 5+ years of proven experience in brand management within the fashion industry.
  • Strategic Mindset: Ability to develop and execute brand and campaign strategies that align with company goals.
  • Project Management: Strong project management skills with the capability to manage multiple projects simultaneously, ensuring timely and effective execution.
  • Creative and Innovative Thinking: Proven ability to generate impactful and creative brand ideas, including experience leading photoshoots and creative projects.
  • Analytical Skills: Proficiency in analysing data to measure campaign performance, identify trends, and inform strategic decisions.
  • Collaborative Approach: Excellent interpersonal skills with the ability to work effectively with internal teams and external partners.
  • Leadership Skills: Experience in managing and developing a team, demonstrating strong leadership abilities both upwards and downwards.
  • Communication Skills: Strong presentation and communication skills to effectively convey strategies, results, and brand vision to stakeholders.

Our Benefits

  • Career Development: Access bespoke development programmes designed and developed by our in-house L&D team.
  • Enhanced Leave: Enjoy 25 days annual leave plus bank holidays, don't work on your birthday, and take up to 10 days compassionate leave.
  • Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP, CBT therapist, and Employee Assistance Programme (EAP).
  • Other Perks: Save up to 12% on personal tech, get subsidised bus pass, up to 50% staff discount on THG brands, and access on-site barber.

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