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Brand Engagement Director

2 months ago

Manchester, United Kingdom The Hut Group Full time
Job Summary: We're looking for a talented Brand Engagement Director to join our team at The Hut Group. As a key member of our commercial team, you'll be responsible for developing and executing comprehensive brand engagement strategies that drive sales growth, build brand awareness, and enhance customer loyalty. With a strong background in shopper marketing and a passion for innovative thinking, you'll be instrumental in helping us achieve our business objectives.

**Responsibilities:**
* Develop and execute brand engagement strategies that drive sales growth, build brand awareness, and enhance customer loyalty across Europe.
* Collaborate with cross-functional teams to design and implement engaging customer experiences that meet evolving shopper needs.
* Analyze market trends, consumer behavior, and competitor activity to inform strategic decisions and optimize marketing initiatives.
* Manage budgets effectively to ensure maximum ROI for brand engagement activities and contribute to overall business performance.

**Requirements:**
* A proven background in shopper marketing with a strong understanding of customer behavior and preferences.
* Excellent communication and project management skills, with the ability to lead cross-functional teams and influence stakeholders.
* Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
* Proficiency in Microsoft Office, particularly Excel and PowerPoint.
* A creative approach to marketing, with a passion for innovation and experimentation.

The estimated salary for this position is £65,000 - £75,000 per annum.