Senior Insight Manager
3 weeks ago
As a Senior Insight Manager at Warburtons, you will play a crucial role in shaping the company's growth strategy by providing actionable consumer and shopper insights. With a strong background in strategic consumer insights, you will lead the development of the Warburtons 5-year growth strategy, working closely with the commercial team to inform and influence opportunities for growth.
Key Responsibilities:- Develop new market, shopper, and consumer insights to identify strategic growth opportunities
- Lead and deliver ad-hoc and continuous research projects from brief development to delivery of outcomes and recommendations
- Support commercial planning to ensure the latest trends are central to the development of future commercial strategy, innovation pipeline, and brand plans
- Manage relationships with external insight partners and proactively identify new developments in consumer insights
- Manage consumer and market data insight budgets, maximizing ROI and delivering value to the Warburtons commercial function
- Develop talent in the Category Development & Insight team, including managing performance and coaching direct reports
- Collaborate across the Commercial function to ensure a consistent insight-led approach
- Strong experience in strategic consumer insights roles, preferably within the FMCG sector, operating within food manufacturing, retailing, or insight agencies
- Experience of leading consumer research projects and championing a consumer and shopper-centric approach to commercial planning
- Strong knowledge of both qualitative and quantitative research methods, as well as continuous FMCG data sources and providers
- Excellent commercial skills, including a good understanding of the FMCG industry, market, and competitor
- Knowledge in bakery or food
- Leadership skills and an excellent relationship builder, establishing credibility with both internal and external contacts at all levels
- Excellent communication skills
- Project management skills, including the ability to plan implementation of short-term work and/or projects
- Good knowledge of Microsoft Office and insight platforms, including Nielsen IQ and IGD
- A slice of the annual profits (discretionary profit share)
- 5 weeks' holiday and bank holidays, plus the opportunity to purchase up to an extra week of annual leave
- Private medical insurance, health screening, and life assurance
- Award-winning pension scheme with company contributions
- Products you will love, along with deals and discounts for you and your family through our Extra Dough website
- Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice, and a comprehensive occupational health service
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