Omnichannel Strategy Lead

1 month ago


London, Greater London, United Kingdom Advocate Group Full time

Job Title: Global Shopper Marketing Manager

Job Summary:

We are seeking a highly experienced Global Shopper Marketing Manager to join our team at the Advocate Group. As a key member of our team, you will be responsible for developing and implementing global omnichannel shopper marketing strategies that drive business growth and category visibility.

Key Responsibilities:

  • Develop and execute global omnichannel shopper marketing strategies that align with business objectives
  • Lead cross-functional teams to create and implement shopper marketing initiatives that drive sales and category growth
  • Collaborate with local market teams to develop and execute localised shopper marketing plans
  • Provide strategic insights and recommendations to inform category strategy and portfolio decisions
  • Work closely with sales teams to develop and implement shopper marketing strategies that engage retailers and drive commercial performance
  • Optimise omnichannel shopper marketing tactics to drive ROI and business growth

Requirements:

  • Proven experience in shopper marketing and customer experience management
  • Strong understanding of omnichannel marketing and customer journey mapping
  • Excellent leadership and collaboration skills
  • Ability to work in a fast-paced, dynamic environment
  • Strong analytical and problem-solving skills

About Us:

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons.



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