Category Strategy Director

6 days ago


Uxbridge, United Kingdom General Mills Full time
Role Overview

We are seeking a highly skilled Category Strategy Manager to lead the development of insight-driven Category growth strategy on our Global Platforms within the International Brand Development Team.

Key Responsibilities:
  • Manage the development of Category growth strategies highlighting the needs of our shoppers and customers.
  • Owning the Category Strategy and Vision Development and launch, including POP Vision.
  • Championing the Shopper and Customer agenda in the BDT, while leading the development of Category Selling Story blueprint for Innovation, Renovation and PPA initiatives in our International Markets.
  • Ensuring the integration of Category Strategy into Brand Strategy and Plans, and driving portfolio optimisation with cross-functional stakeholders.
About You

To succeed in this role, you will have a performance record of at least 3 years with extensive Category Management and Category Strategy Experience, which will translate into sound Strategic Understanding, commercial acumen and cross-functional leadership.

You are self-motivated to create and manage the agenda, and great at engaging and influencing others. You are also comfortable working in a hybrid environment and can effectively communicate your vision to colleagues and stakeholders.



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