Digital Marketing Manager
3 days ago
We are seeking a highly skilled Digital Marketing Manager to join our team at COREcruitment Ltd. The successful candidate will be responsible for developing and implementing a digital marketing strategy to enhance our online presence.
As a key member of our marketing team, you will work closely with colleagues to drive customer acquisition and retention through targeted campaigns across digital channels. You will also align digital marketing efforts with revenue goals, brand performance, repeat visit rate, and guest satisfaction objectives.
The ideal candidate will have a proven track record in digital marketing, ideally within the hospitality industry. They will be proficient in tools such as Google Analytics, Meta Ads Manager, and email marketing platforms. A strong understanding of audience segmentation and targeting across digital channels is essential.
Key Responsibilities:
- Manage and optimise our brand websites to enhance user experience, SEO, and conversions.
- Work with the marketing team and venue Sales & Marketing Managers to develop, execute, and monitor social media strategies to engage audiences and hit key targets.
- Plan and manage online advertising campaigns, including (but not limited to) paid social, PPC, display ads, and retargeting.
- Plan email and SMS marketing campaigns to drive footfall, bookings, and build customer loyalty.
- Collaborate with the wider marketing team and internal design team for creative content (where required) across static, video, and others.
- Analyse performance metrics (e.g. Meta, Google Analytics, TikTok, and external partners) and provide monthly and campaign reports to key stakeholders, drawing decisions on continuous improvement.
- Coach and share digital best practice with venue Sales & Marketing Managers.
- Stay up to date with industry trends and competitor activity to identify new opportunities.
- Manage budgets for digital campaigns and ensure ROI is maximised.
Requirements:
- Bachelor's degree in marketing, Digital Media, or related field (or equivalent experience).
- Proven experience (3+ years) in digital marketing, ideally within the hospitality industry.
- Proficiency in tools such as Google Analytics, Meta Ads Manager, and email marketing platforms.
- Knowledge of SEO best practices and content marketing strategies.
- Hands-on experience with CMS platforms (e.g. WordPress) and CRM systems.
- Strong understanding of audience segmentation and targeting across digital channels.
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