Digital Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom The AA Full time
Role Overview

The role of SEO Specialist is a key position within The AA's digital marketing team, responsible for implementing and executing the company's SEO strategy across various business segments. This includes on-site, off-site, content, and technical SEO activities, with a focus on driving incremental traffic and revenue opportunities for the business.

As an SEO Specialist, you will work closely with the Head of SEO, Content Editors, Developers, and stakeholders across the organisation to understand product and commercial priorities. Your primary objective will be to assist in implementing the SEO strategy, supporting the execution of on-site, off-site, content, and technical SEO activities.

Key Responsibilities:

  • Supporting SEO Strategy Implementation: Assist the Head of SEO in implementing the SEO strategy for AA Insurance and SMR business segments.
  • Day-to-Day SEO Activity Management: Maintain day-to-day SEO activity plans across on-site, off-site, content, and technical areas for AA Insurance and SMR business segments.
  • Stakeholder Liaison and Reporting: Collaborate with P&L stakeholders to support broader P&L initiatives and provide performance reports.
  • Collaboration with Content Editors, Developers, and Technical SEO Manager: Work closely with Content Editors, Developers, and the Technical SEO Manager to ensure timely and accurate delivery of actions and measure their impact.
  • Direct Execution of Recommendations: Make changes directly through our CMS to execute SEO recommendations whenever possible.
  • Agency Relationship Management: Assist the Head of SEO in maintaining day-to-day communication with our agency to ensure efficient delivery of actions aligned with our SEO strategy.
  • Search Intent Research and Content Recommendations: Conduct search intent research to understand customer search behaviour and translate findings into content recommendations.
  • Competitor Analysis and Action Identification: Analyse organic search results to identify opportunities, risks, and trends related to competitors and take appropriate actions.
  • Impact Measurement and Reporting: Report and measure the impact of website changes on rankings, share of voice, CTR, visits, and other performance signals.
  • Market Insights and Stakeholder Communication: Monitor market changes, competitor shifts, and our performance to provide relevant insights for internal reports and meetings and assist the Head of SEO in managing commercial stakeholders by presenting performance updates and insights on competitive landscape changes.
  • Group-Wide SEO Best Practices and Processes: Support the team in developing Group-wide SEO best practices and integrated processes as needed.
Requirements

To succeed in this role, you will need:

  • SEO Knowledge: Possess a strong understanding of SEO best practices for on-page, off-page, and technical aspects.
  • Innovative Approach: Continuously demonstrate innovation and initiative in SEO strategies and tactics.
  • Performance-Driven: Target-oriented and focused on driving performance improvements.
  • Analytics and Tools Proficiency: Familiarity with Google Analytics for reporting and analysis, as well as expertise in SEO tracking and auditing tools.
  • Communication and Organisation: Excellent communication, organisational, and presentation skills.
  • Business Impact Awareness: Commercially minded, recognising the impact of digital experiences on customer outcomes and business results.
  • Effective Task Management: Organised and capable of handling multiple tasks simultaneously.
  • Deadline Adherence: Proven track record of meeting deadlines.
  • Time Management Skills: Demonstrated effective time management abilities.
  • Passion for Digital Marketing: Clearly passionate about digital marketing, content, and prioritising customer needs.

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