Head of Public Relations and Brand Partnerships

3 weeks ago

London, Greater London, United Kingdom Accor Full time

We are seeking a highly skilled and experienced Head of PR & Brand Partnerships to join our team at Accor. This is a unique opportunity to lead our global PR and brand partnerships strategy, working closely with our VP of Brand Marketing to enhance the reputation, share of voice, and overall visibility of our brand.

The successful candidate will play a critical role in how our brand is introduced, both internally and externally, and will lead the execution of media and brand partnerships that allow us to connect with new audiences and support press, content, and revenue goals.

Key responsibilities will include developing and executing a comprehensive PR strategy aligned with our overarching mission and goals, delivering high-quality coverage in key consumer and business media targets, establishing and nurturing relationships with media outlets, journalists, and industry influencers globally, and generating content for press releases and other communication channels.

The ideal candidate will have a strong network of contacts in the global media market, with a particular focus on the UK, US, France, and UAE, and will be able to build mutually beneficial relationships with people and brands. They will also have great knowledge and experience of working in global media markets, with a particular focus on the UK, US, France, and UAE.

We offer a competitive package, including 25 days holiday, pension, and life insurance, as well as a health cash plan, retail and hospitality perks, and great discounts across the entire Accor family. If you are a proactive and able to work independently but likes being sociable & collaborative too, please apply for this exciting opportunity.

Key Responsibilities:

  • Develop and execute a comprehensive PR strategy aligned with our overarching mission and goals
  • Deliver high-quality coverage in key consumer and business media targets
  • Establish and nurture relationships with media outlets, journalists, and industry influencers globally
  • Generate content for press releases and other communication channels
  • Lead the central strategy and execution for global brand partnerships
  • Forge strong relationships across different industries to know who is doing what
  • Drive innovative thinking in hospitality through partnership opportunities
  • Identify our preferred partnerships against our marketing strategy
  • Negotiate or secure brand partnerships (sometimes in collaboration with our global partnerships or F&B teams)
  • Manage the relationships and execute campaigns delivering to our needs and partner promises

Qualifications:

  • A networker, a people person, a cultural communications fanatic and someone that just gets what is going on and who is leading it
  • Someone at the forefront of understanding marketing, media, culture and social media trends and serve as an expert in the space
  • Someone that is obsessed with the worlds of travel, hospitality, the arts, design, literature, tech and brands in general
  • Someone that can think both globally & locally and identify opportunities that will resonate worldwide at times or very locally depending on our objectives
  • Great knowledge and experience of working in global media markets, with a particular focus on the UK, US, France, and UAE
  • Someone who can build mutually beneficial relationships with people and brands – they understand what both parties need to achieve so can create partnerships that everyone is invested in and are not just transactional agreements
  • Can be organised and deliver a partnership (as well as creative) – sticking to budgets, reviewing contracts, delivering what our wider teams need
  • Loves to travel and be immersed in new cultures and destinations – because that's part of the job
  • Someone proactive and able to work independently but likes being sociable & collaborative too
  • A great communicator with stakeholders across a business at any level

Additional Information:

  • 25 days holiday (and bank holidays), pension and life insurance
  • A health cash plan to claim money back and get access to lots of ways to support your physical & mental wellbeing
  • Treat yourself with lots of retail & hospitality perks through our partners
  • Great discounts across the entire Accor family for you and your nearest and dearest (even after you leave)
  • Extra time off to volunteer with one of our partner charities
  • Cycle to work scheme
  • Enhanced Family Leave
  • Join an innovative, fast-growing, international group that's committed to not just building new hotels but building a global brand
  • The chance to challenge the norm and work in an environment that is both creative and rewarding
  • Become part of a team that's very passionate about creating great hospitality experiences and building a portfolio of brands

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