Data Modelling Expert

3 weeks ago

London, Greater London, United Kingdom Undisclosed Full time
Senior Data Scientist (Marketing Mix Modelling)

About the Role:

We are seeking a highly skilled Senior Data Scientist to join our team in London. As a Senior Data Scientist, you will be responsible for driving Marketing Effectiveness using Marketing Mix Modelling, Multi-Touch Attribution, and other models.

Your Key Responsibilities:

  • Oversee and be responsible for data collection including data extraction and manipulation, data analysis and validation.
  • Analyse all datasets to ensure that each KPI is understood, and data is ready for modelling.
  • Proficiency in using Excel/SQL/Python/Pandas to process, transform, create variables, and build models.
  • Build base models according to the project specification, incorporating all drivers of KPIs, providing rationale for variables selection, understanding coefficients and contributions.
  • Taking base models, oversee or build in additional improvements and progress the model towards finalisation
  • Create sales effect/ ROI workbook,
  • Create response curves and optimisation charts
  • Run scenarios required to answer client objectives for the purpose of forward looking optimization,
  • Validate models, identify areas of weakness, suggest and test possible improvements and ensure robustness and validity.

Requirements:

  • Minimum 5 years of proven experience in developing and implementing Marketing Mix Models
  • Be an expert in Python and familiar with R programming for MMM Models
  • Have in-depth understanding of statistical modelling / ML techniques
  • Strong experience with Regression based models applied to the context of MMM modelling
  • Solid experience with Probabilistic Programming and Bayesian Methods
  • Be an expert in mining large & very complex data sets using SQL and Spark
  • Have in-depth understanding of statistical modelling techniques and their mathematical foundations,
  • Have a good working knowledge of Pymc and cloud-based data science frameworks and toolkits. Working knowledge of Azure is preferred
  • Have a deep knowledge of a sufficiently broad area of technical specialism (Optimisation, Applied Mathematics, Simulation)
  • MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a strong foundation in modelling and computer science.

What We Offer:

£640 per day via Umbrella. This is a 6-month contract with extensions available.

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