Growth Strategist

3 weeks ago

London, Greater London, United Kingdom Membership Bespoke Full time
Job Overview:

We are looking for a skilled Growth Strategist to join our team at Membership Bespoke. As a key member of our marketing department, you will play a critical role in driving our growth agenda and increasing awareness and engagement with internal and external stakeholders.

The ideal candidate will have a proven track record of producing, implementing and delivering growth within a fast-paced environment. They will be responsible for developing and leading the delivery of an annual marketing plan, working with the Head of Membership to deliver the annual membership recruitment strategy, and providing marketing and communications recommendations to key stakeholders.

Key Responsibilities:

  • Develop and lead the delivery of an annual marketing plan that will increase awareness and engagement with priority internal and external stakeholders
  • Work with the Head of Membership to deliver the annual membership recruitment strategy, annual KPIs and supporting workplan
  • Support the ongoing development of the organisation's marketing and brand strategy
  • Provide marketing and communications recommendations to key stakeholders to support the leadership of the Institution to deliver its strategic objectives
  • Lead and enable the creation of inspiring, relevant and impactful communications that increase the profile, reputation and influence of the organisation
  • Lead the team to support policy and public affairs colleagues on the development of marcomms plans for the delivery of their activity including reports, advocacy and campaigning work, one off projects and development opportunities
  • Oversee and support audience development and growth activities, including insights and segmentation
  • Oversee and support growth in digital marketing and website development, advising on strategic and tactical opportunities
  • Enable and support the membership and education teams in the development and implementation of digital and non-digital member journeys for use on promotional activities
  • Support the ongoing growth of relationships with the media to increase and influence positive media coverage
  • Project manage and coordinate the delivery of the planned membership engagement activities identified by membership team that are tailored to key groups
  • Engage with members to maximise recruitment and retention, understanding what they value and how else the organisation can support them

About Our Team:

Our team is dedicated to providing exceptional service to our clients and candidates. We pride ourselves on our expertise and knowledge in the membership-focused recruitment field.

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