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Digital Marketing Specialist

2 months ago


London, Greater London, United Kingdom Karen Millen Full time

About the Role

The SEO Executive will play a key part in driving the development of a comprehensive digital marketing strategy, focusing on search engine optimization (SEO) to improve website rankings and drive organic traffic. This role will involve conducting thorough keyword research, analyzing search data to inform marketing campaigns, and optimizing website content to enhance non-brand visibility in search engine results pages (SERPs).

Key Responsibilities

  • Develop and execute effective SEO strategies to improve website rankings and drive organic traffic
  • Conduct in-depth keyword research to identify opportunities for expansion and optimization
  • Analyze search data to inform marketing campaigns and support brand objectives
  • Optimize website content using innovative SEO practices to improve non-brand visibility in SERPs
  • Perform ongoing technical analysis by running regular crawls to identify housekeeping issues and address them as necessary
  • Monitor speed and performance metrics that impact customer journey
  • Collaborate with brand and social teams to execute a search-led strategy for key social channels
  • Produce reports that demonstrate SEO's impact on business metrics
  • Stay up-to-date with Google's evolving algorithm and SERPs changes, testing new tactics to push forward performance and attract new customers

Requirements

  • Previous experience working in an SEO role
  • Strong communication and leadership skills
  • Experience managing a team
  • Technical SEO experience

About Us

Karen Millen is a global fashion e-commerce leader, and we're looking for a talented SEO Executive to join our team. As a key player in our digital marketing strategy, you'll have the opportunity to drive business growth and make a real impact on our online presence.

What We Offer

  • A dynamic and fast-paced work environment
  • Opportunities for career growth and development
  • A competitive salary and benefits package
  • A comprehensive training program to support your professional growth